Big things come in small packages, and the same holds true for niche businesses — but only if they know how to promote themselves effectively. What Are Niche Businesses? Niche businesses cater to specific segments or customer groups with particular needs or preferences. They operate in specialized areas that are underserved or ignored by larger firms, allowing them to develop … [Read more...]
Don’t Let The Competition Stop You!
Where I live, there is a bank on just about every corner. Obviously, they aren’t worried about their competition. Then there’s CVS and Walgreens, and sometimes they are right across the street from each other. Do they worry about the competition? The point is don’t shy away from a niche because you think there’s competition. There’s going to be competition in any niche … [Read more...]
How to Find your Niche as a Potential Entrepreneur
So you’ve decided you want to work for yourself and you’ve been inspired to strike out on your own – excellent! You may have great work experience or recently graduated, or you may be returning to the workforce. In fact, there is no set definition of what an entrepreneur is composed of. The important factor at this juncture is your entrance into the marketplace – put simply, … [Read more...]