Post by Dr. Marsha Firestone, contributing Women On Business writer During tough economic times, business owners are forced to cut costs. Marketing is often one of the first things to be reduced, but that doesn’t mean it stops. You just need to learn to market in a different way. If your marketing budget is changing, your techniques will have to change as well. Don’t let … [Read more...]
How to Drive ROI on Direct Mail
Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney Bowes Direct mail is a cost-effective and highly successful marketing tool that helps business owners retain and acquire customers in the current economic environment. To effectively drive ROI with direct mail, consider the following tips to maximize its impact while keeping associated costs in … [Read more...]