After years of burnout in human resources, I decided to leave my career and start my own business at age 32. My only question was: What would I sell? I’m convinced that thousands of potential female entrepreneurs wrestle with this question across America every year. You want to work for yourself, but you don’t know specifically what kind of business you want to … [Read more...]
What is a Trademark?
A trademark is a word, tagline, logo, and/or design that identifies the source or brand of that particular item – think Starbucks’ logo or the ADIDAS symbol: we all know right when we see those logos what brand is involved without needing to see either company name. This is a source or brand identifier. So what the heck does this mean for you? In plain English, it’s the … [Read more...]
5 Signs You’re Ready to Be Your Own Boss
Sponsored by Telcoinabox: If you have a notebook full of good ideas, possess a drive to succeed, and spend your time dreaming of business ventures, chances are you might be ready to start your own business and be your own boss. It's a leap that requires commitment, drive, and a willingness to learn. But if successful, being your own boss allows you to manage your own … [Read more...]
What are we afraid of?
Small business owners this is a hard truth to admit, but in order to grow we have to be uncomfortable. So I will do it, I will incur the wrath of my small business brethren and ask ‘what are we scared of?’ I admit to being in a much different environment, federal contracting is a whole different beast but the fundamental principles are the same. Why are we scared to … [Read more...]
Can Small Business learn from the American Airlines Merger?
There is a theory in some circles that small businesses just don’t have what it takes to compete with big business and when we are invited to the table we don’t know what to order. The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. Here are some lessons we can take away from the merger. Choose your partners … [Read more...]