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The Trademark Application Process Takes Longer Than You Think [Infographic]

January 14, 2015 By Susan Gunelius

Did you know that it could take anywhere from seven months to more than two years to get a federal trademark registration? A new Trademark Timeline infographic from Innovation to Profits (shown below) reveals that there are three primary things that can cause delays in the trademark registration process: 1. Office Actions These come from the examining attorney at the U.S. … [Read more...]

Why Your Trademark Registration Might Be Useless – Infographic

July 23, 2014 By Susan Gunelius

trademark-infographic-FINAL

Did you know that registering a trademark doesn't always mean you can protect your brand name, product name, logo, or other marks? Believe it or not, you can obtain a trademark registration but in the future, if someone infringes on your trademark rights, you might not actually be able to do anything to stop them. The reason is simple. If your trademark is too descriptive, … [Read more...]

3 Types of Trademark Misuse in Social Media – Beware and Be Informed

June 6, 2014 By Susan Gunelius

The most recent issue of Social Media Monthly magazine includes an article written by intellectual property attorney, Kelley Keller (who is also a Women on Business contributor). The article is filled with great information about trademarks, including a clear description of the three primary categories of trademark misuse that happen in social media. If you run a business … [Read more...]

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