Optimism prevails among women business owners in 2013 according to the data from the 2013 State of Women-Owned Businesses report from Web.com and the National Association of Women Business Owners (NAWBO).
The data comes from a survey of 552 women business owners conducted between December 14, 2012 and January 4, 2013. Of the survey respondents, 85% predicted that more women will become entrepreneurs in 2013 than in previous years. This echoes statistics from other research about female entrepreneurs (see the female entrepreneurs infographic for details).
Another positive statistic that bodes well for the overall economy reveals that 38% of women business owners plan to invest more in hiring during 2013 than they did in 2012. Furthermore, 54% expect to keep hiring at the same level in 2013.
Despite the feeling of optimism, there are many challenges in front of women business owners. For example, two out of five women business owners report that finding new customers is their biggest challenge in 2013.
The infographic below includes many of the findings from the study. To read all of the details, follow the link to the complete 2013 State of Women-Owned Businesses report.