How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
Monika Beck Joins the Women on Business Writing Team
Please join me in welcoming Monika Beck to the Women on Business team! Monika will be writing articles for Women on Business on a weekly basis. She has a strong background in business, so keep your eyes open for her unique insights as an entrepreneur and professional computer programmer! You can learn more about Monika in her bio below. About Monika Beck Monika Beck is … [Read more...]
3 Questions to Evaluate CEO and Board Relations
CEO and board relations are one of the key foundations of an effective board. Trust is formed when the CEO communicates openly, proactively, and transparently. An approach that includes what the CEO is thinking and direct inquiry for board thoughts makes for a comfortable exchange. Here are a few questions to consider when thinking about your board and how the CEO … [Read more...]
What Your Business Card Says About You
What does your business card say about you? We all want to make a great first impression. From the way we present ourselves to the business “equipment” that we carry. Within your toolbox you have “equipment” that enables you to effectively network, communicate your message, and accomplish your goals. Your business card is part of your toolbox of “equipment”. How do … [Read more...]
Five Industries Lacking Female Workers
Sponsored by WIA: While remaining a key concern on the human rights front, in many modern western societies the issue of equality in the workforce is becoming less of a problem. There will always be ongoing arguments to get equal rights for both men and women; and indeed, these seem to be increasing. But the fact that we are even having these discussions is an indicator that … [Read more...]
Boardroom Knowledge and Experience Do Not Go into Perpetuity
Warren Buffet says, “The best way to affect the behavior of board members is to embarrass them.” While this statement may have some truth, there are better ways, to advance change for competitive advantage from the boardroom. To have the board aid in creating a competitive advantage is an important mindset. Think of it this way. In a pre-IPO company, a board may decide that … [Read more...]
3 Steps that Can Change Your Career
Whether you own your own business or work for a company, developing networking skills is extremely important. There are several barriers to networking that many people face. One is fear. They are afraid to walk into an environment where they don’t know anyone. Another barrier is they don’t know what to say. The good news is you can learn how to effectively network! It’s … [Read more...]
10 Must-Have Mobile Apps to Keep Your Small Business Going When You’re on the Road
Sponsored by Visa Business: Business travel can cause small business productivity to come to a grinding halt. It’s challenging for a small business owner to keep initiatives on track when she doesn’t have access to the tools she needs. But wait! It’s 2014, and you do have access to the tools you need to implement your strategies and tactics when you’re away from the … [Read more...]