More than three out of four millenials (78%) prioritize how innovative a company is when deciding whether or not they want to work there. Nearly one in two millenials (44%) believe that innovative solutions are most likely to come from businesses rather than academia or governments.
These statistics come from Deloitte’s Millenial Survey 2014. Deloitte surveyed 7,800 millenials from 26 countries who had college degrees and were employed full-time in a variety of industries and in companies of diverse sizes.
Is your company doing the right things to attract the best millenial employees?
Bottom-line, millenials want to work for companies that they perceive as innovative. However, innovation isn’t the only thing millenials want from employers. They also want the companies they work for to invest in training employees to become leaders. In fact, three out of four millenials (75%) believe that the companies they work for should do more to develop future leaders.
In addition to an innovative culture that invests in developing future leaders from within, millenials want employers to be socially conscious. Nearly three out of four millenials (74%) think that businesses can have positive impacts in the cities where they’re located, but the majority of millenials don’t believe that businesses are doing enough to help people, communities, and society as a whole.
Social consciousness is just part of the bigger picture for millenials though. One in two millenials (50%) want to work for companies that are ethical and prioritize ethical practices. Millenials are also keenly aware of issues that affect society which they believe businesses could easily impact. For example, 39% of millenials cite a lack of diversity as the biggest barrier to company innovation and 64% believe that businesses should do more to help reduce and end income inequality.