It is more important than ever to ensure your email marketing campaigns are mobile-friendly. Thanks to responsive mobile email design techniques, it’s also easier than ever to make your email marketing campaigns mobile-friendly.
According to the new “Mobile Friendly Emails” infographic from Email Monks, 75% of companies do not optimize email for mobile viewing yet.
That represents a lot of lost opportunity when you consider that the data also shows 43% of people read and respond to emails using their mobile devices, and an overwhelming 97% of people have at least viewed email messages once on their mobile devices. By the end of 2013, more than 50% of the email subscribers are expected to access their email messages using their mobile devices.
Are you sending mobile-friendly email messages? If not, it should be a top priority in 2013.
Check out all of the statistics in the infographic below.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
Follow Me:
Sure this is true. This will increase the possibility of having leads since today mobile platforms are getting rampant and fast growing. These tips above are really beneficial for us to adapt the marketing trends. Helpful post Susan. 🙂