Are you still trying to figure out how to win the title of superwoman, while still being "LinkedIn" to all of the important things that are taking place around the world? Managing a career, a partnership, and kids can be enough to make you want to clone three more versions of you. Even if you are single and childless, life’s responsibilities still find a way to leave you … [Read more...]
8 Ways to Get More Followers on Pinterest
You probably know that Pinterest is extremely popular. I know I’ve spent hours on the site. If you are on the site then you are among the 72.8 million users. The latest statistics I could find still said that 85% of the users are female. One thing you might not realize is that Pinterest is another form of networking. You want to find and follow other people. It's about … [Read more...]
Why Your Clients Dictate Which Social Media Platforms Work Best For You
Your client profile is not complete until you know which social media platforms your clients like use to communicate and how often they use those platforms. Share too much or too often and you lose them. Share too little or every blue moon, and your voice gets lost. There is a fine balanced line between informing or sharing and bombarding and overselling. You have to … [Read more...]
Creating Twitter Lists to Build Relationships that Turn into Sales
Sponsored by Visa Business: Building and maintaining relationships is a key component of a successful small business strategy. In fact, fostering small business relationships can give you a unique competitive advantage. Fortunately, it doesn’t have to cost a lot of money for you to build and maintain connections with current and potential customers. For example, you can … [Read more...]
Women Hold the Power in Social Media – Infographic
Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]
The Power of Infographs
I’ve never met an infographic that I didn’t like. Even clunky renditions with bad fonts and unbalanced graphics have the potential to concentrate complex issues into potent, bite-size snacks of information. Which, is exactly why I have become such a fan, and why you should become one too. The “content is king” manifesto is still holding court in the world of digital marketing; … [Read more...]
Set the Stage for Business Success in 2014
The second full workweek of 2014 is here, and if you haven’t put last year’s challenges behind you or taken the lead on 2013 to-do list holdovers (including past-due invoices), you’re f—d. Starting the new year in the red, mentally and financially, doesn’t necessarily spell failure, but it does conjure up feelings of being frustrated and frazzled—a frame of mind that … [Read more...]
Step up your Digital Marketing Game for 2014
Hate to break it to you people, but “next year” is about to show up on your doorstep. All those goals that you have on hold, well guess what, your freezer just went on defrost. So between now and that ugly Monday that shows up after New Year's reveling, I'm going to help you—and me—get into fighting shape for the year ahead. If you want to rise above the noise, it’s time to … [Read more...]
Easy Twitter Promotion on Eventbrite
Twitter promotion on Eventbrite is super-simple. Let’s go through the steps below. Twitter promotion lets you craft brand awareness and social media buzz around the event that you have. You can give your followers a great opportunity to talk about your event too. How do you go about it? 1. If you don’t have a Twitter account yet, go and sign up now! Try creating an event … [Read more...]
“Girl Power” Bridges the Generation Gap
If chants and cheers of "Girl Power!," "Girls Rule!" and "Women Rock!" are sentiments you've left in the past, this post is your excuse to loosen up and let the girl pride fly. It's also your ticket to heightened global awareness, volunteer opportunities, and potential partnerships with organizations and businesses around the world using social media for social … [Read more...]