As we move towards 2020, it is more evident than ever that social media is paramount to business growth. Every brand needs a custom social media strategy based on its current social media standing, business goals, and resources available to them. To leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
Why Google+ is an Effective Platform for Entrepreneurs
Ever since its launch in 2011, Google+ has not exactly been able to convince entrepreneurs of its importance. Initially touted as “Facebook’s Alternative,” today it has over 2 billion registered users worldwide but only 395 million active users according to StatisticBrain. Google+ may not be considered a valuable social media channel, but it is seen more of a place for … [Read more...]
How to Promote Your Business with Instagram – Infographic
A total of 700 million people use Instagram and 400 million of them use it every day, which makes it one of the most popular social media platforms today. It's also a perfect place for businesses to connect with consumers. Unlike Facebook and Twitter which are inundated with business pages and profiles, fewer businesses and brands have jumped on the Instagram bandwagon. Only … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
4 Benefits of Using Curated Content on Social Media
curated content Do you share other people’s content on your social media profiles? If not, it’s time to start. Content curation may seem counterintuitive, but it has powerful benefits for your business. Here are some benefits of using curated content on social media. 1. Building Trust with Your Audience If you only share your own content on social media, your audience may … [Read more...]
5 Reasons No One is Following Your Business on Twitter
Almost one-quarter of adult internet users are on Twitter, so it makes sense to include this platform in your marketing plans. By using Twitter, businesses can build brand awareness, promote their content, and drive traffic to their websites. However, that only works if people are actually following you. If no one is following your company on Twitter, you won’t benefit much … [Read more...]
4 Ways to Upgrade Your LinkedIn Profile Before the New Year
If you are not putting your best self forward on LinkedIn, you are doing yourself a huge disservice. It's time to change your LinkedIn habits before the New Year. Think about it. Do you know how many people Google your name and use your LinkedIn profile to judge your professional value? Potential employers, clients, mentors, and partners are all viewing your profile. Your … [Read more...]
Two Power Packed Strategies You Should Use
Recently I’ve read a number of sales pages where people claim they spent zero dollars on advertising. How did they get their business noticed? According to them all they used was two strategies: social media marketing and content marketing. Social Media Marketing Social media marketing means what it says. You are using social media sites like Facebook, LinkedIn, Twitter, … [Read more...]
The Truth About LinkedIn: It’s Not Just for Job Seekers
"Why should I use LinkedIn if I am not actively seeking employment?" Contrary to popular belief, being happily employed doesn’t negate the necessity to be a part of the LinkedIn community. If you think the 400 million professional users of LinkedIn are all there to find a job, you have not tapped into the other benefits of being on LinkedIn. Here are three LinkedIn … [Read more...]