Sponsored by A.E.R.O., Inc.: Every business needs to be known and generate more profits, whether it's a startup or established organization. Research has repeatedly linked success to effective advertising and marketing. As a result, companies have taken up a wide variety of marketing activities. In addition, many advertising and commercialization companies have emerged to … [Read more...]
5 Secrets To Crafting Expert Copy
Anyone can write copy. Throw in a few words like "limited", "custom business solutions", and "exclusive" and you're already halfway there. But writing copy in the same way everyone else does isn't going to inspire your audience to read more, share your content, or even remember it. Your copy needs to be unique, fresh, and inspiring. It's sort of like cooking a meal. … [Read more...]
How a Strong Female Character in Your Marketing Video Can Enhance Your Brand
There’s evidence that the public prefer media that isn’t gender biased, so why don’t marketers exploit this? Set your mind back to the last ad you saw that portrayed a prominent female character; did this leave you feeling satisfied in that brand’s values? Throughout media, from box office films to television advertisements, women are still portrayed in a stereotypical … [Read more...]
The ‘Experience’ Experience
On the way to the commuter train every day, I pass a sushi bar in the station. Next to the company logo are the words ‘More Than Sushi’. Normally, I walk past it without a second glance, but this week has been one of my fish-craving ones, so I stopped to contemplate the sign. It seems to be that in this day and age, providing a product or service is not enough: customers … [Read more...]
Womenkind: Ad Agency Focused on Women
Yesterday, I wrote a post about a new ad agency in New York City on my branding blog called Womenkind. I also wanted to write about the agency here on Women On Business, because the agency's unique business model focuses on women as consumers as well as women in business. … [Read more...]