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Building Momentum to Become a Public Company Board Member

January 31, 2015 By Tracy Houston

Moving forward on your goal of becoming a public company board member requires a purposeful focus with dedicated time and effort. You can help shape your future with these four actions: 1. Separate Your Leadership Skills from the Crowd Think about what is hard to forget about you or your leadership experiences. Share this with others. 2. Develop Your Storyline Your … [Read more...]

3 Tips to Jump Start Your Social Media Strategy and Gain a Board of Directors Seat

January 22, 2015 By Tracy Houston

How do I jump-start my social media strategy to gain a board of directors seat this year? I get this question a lot, and recently, many people have been asking me for ideas that would help them get a better focus for a social media plan. Here are a few tips to help you get started: 1. Start your social media self-promotion plan in phases. Align your marketing to these four … [Read more...]

Next Generation Board Member – New Normal, New Competencies

November 14, 2014 By Tracy Houston

Traditionally, what makes someone qualified for a board seat is experience, knowledge, and skill. But the business climate in the 21st century has been changing. Three changes that board members need to understand today include: 1. Knowledge Knowledge is universally available and can rapidly become obsolete. 2. Uncertainty The business climate is one of increasing … [Read more...]

CEO Skill Set: Getting Board Buy-In

November 8, 2014 By Tracy Houston

Board alignment with the CEO is a critical component of a high-performing board of directors. Opinions vary on the definition of what constitutes a high-performing board, but the topic of building and leveraging a board comes up in my consulting practice regularly. The CEO skill set needs to include the ability to get board buy-in. Here are a few highlights: Trust The … [Read more...]

When is a Director Independent?

October 24, 2014 By Tracy Houston

When is a board director independent? This question is on the minds of many in the corporate governance arena. The world's two biggest and most powerful proxy firms, ISS and CGI Glass Lewis, are weighing in for no votes on directors they feel are not independent. Here are a few thoughts as to when a director may be deemed as not independent from the Australian Securities … [Read more...]

Active and Reactive Approaches to Get a Board Seat

October 17, 2014 By Tracy Houston

What really separates those who gain a board seat from those who terminate their goal of becoming a director? It boils down to two approaches – active or reactive. Let's take a closer look. Active Approach You have a clear board-level value proposition. You know who you need to meet with based on your directorship strategy, and you attend networking events to meet those … [Read more...]

The Wisdom of Asking Questions: A Unique Board of Directors Perspective

October 10, 2014 By Tracy Houston

There is wisdom in asking questions. This idea is based on the premise that it's difficult, if not impossible, to give proper guidance without asking the proper questions. Boards that create extraordinary value design an environment that encourages rich dialog. By asking astute questions, board members heighten their effectiveness in numerous ways. Four of the key ways … [Read more...]

Top 10 Director Reads on the Web for 3Q 2014

October 2, 2014 By Tracy Houston

To compile a “best reads” list for corporate directors and director candidates is a challenge that keeps me on the cutting edge. Following are my recommended "best reads" for the third quarter of 2014. Feel free to just review the list, provide feedback on what you like and challenge what you feel is not worthy of the list---maybe even make suggestions about what to read … [Read more...]

What Makes an Effective Board of Directors?

September 19, 2014 By Tracy Houston

In comparing governance practices at Fortune’s “most admired” and “least admired” companies for Harvard Business Review, Yale management professor Jeffrey Sonnenfeld found little difference in board performance due to percentage of independent directors, financial literacy of audit committee members, or amounts of stock-based compensation. Sonnenfeld  suggests that what … [Read more...]

Top 7 Challenges for Public Company Director Candidates

September 12, 2014 By Tracy Houston

Over the last few years, I have heard from a number of board candidates about their biggest challenges. I have dug through my notes to share these. My hope is that the definitions and tips will bring further insights that will leverage and prioritize your time and efforts to gain a board seat. 1. Time Boards move slowly. This makes keeping in touch essential for director … [Read more...]

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