I’m often asked by small business owners about brand extensions and how they can extend their brands to build their businesses. One of the first things I tell them is that they need to understand the ways they can extend their brands and how each way can affect their business before they can make any plans or decisions. Once a brand has been proven to be successful, it’s … [Read more...]
How to Build Your Brand As A Digital Marketing Agency
Sponsored by Digital Next: How do you stay competitive as a newcomer to the digital marketing landscape? While larger agencies can often flourish based off of reputation alone, startups and entrepreneurs don’t have the same luxury to fall back on if things don’t go according to plan. However, while that may appear to be a bleak outlook on a highly-regarded field, the … [Read more...]
What is a Trademark?
A trademark is a word, tagline, logo, and/or design that identifies the source or brand of that particular item – think Starbucks’ logo or the ADIDAS symbol: we all know right when we see those logos what brand is involved without needing to see either company name. This is a source or brand identifier. So what the heck does this mean for you? In plain English, it’s the … [Read more...]
3 Critical Connections You’re Missing without Internal Branding
There is a very simple sentence that I use to explain why internal brand building is so important. It's in most of my books, I say it on my radio show and in interviews, and I say it in speeches all the time. Ready? Here it is. If your employees don't believe in your brand promise, why should consumers? [Tweet "If your employees don't believe in your brand promise, why … [Read more...]
The Importance of Integrating Your Brand Promise into Your Company Culture
Sponsored by VISA Business: Why Internal Branding Matters to Corporate Culture and Business Success What does your brand promise to consumers? Do your employees believe your brand promise? If not, why should consumers believe it? Internal branding should be a core component of every company’s culture because your employees are your best brand advocates. However, they … [Read more...]
3 Things I Learned from My Rebranding Experience
A week ago I launched my new brand, Be Irresistible Online, with a brand new website, Facebook Page and a completely new design. I’ve been working on this behind the scenes for a few months now and have learned a lot during the process about what makes a great brand and how to have an irresistible online presence. Here are three of the things that I learned through this … [Read more...]
Womenkind: Ad Agency Focused on Women
Yesterday, I wrote a post about a new ad agency in New York City on my branding blog called Womenkind. I also wanted to write about the agency here on Women On Business, because the agency's unique business model focuses on women as consumers as well as women in business. … [Read more...]