Most of the professional women I coach, whether entrepreneurs or corporate executives, are driven. I recognize certain characteristics that accompany this drive. Very often these type A personalities are totally focused on the work at hand and tend to be more reactive than proactive. Head down and nose to the grindstone. Does this sound familiar? If this is true for … [Read more...]
It’s important to be your own best customer
If you have a business, are involved in commerce in any way, you have customers. Customers are the people who pay money for the products or services or combination of products and services that your business offers. [Even if you are involved in a barter-type commerce, each side of a barter or trade is the other's customer.] This is not news to any of us with small or … [Read more...]
When is a “brand” not just a brand?
Any business person worth their salt will tell you that branding is important. People have to be able to recognize your products or services on sight. Some brands are symbols or images, some are just words and others are a combination of words and images. As an example, when I see the name General Mills, I instantly think of Cherrios. Can't help myself. I know that the … [Read more...]
Who wants to double or triple their website traffic almost immediately?
Are you getting the most out of your online marketing? The Entrepreneur’s Guide to the Search Engine Marketing Plan So many people pose to be marketing experts, when in fact, some may actually be, but in my experience, I’ve come to find that most are full of hot air. They claim you will get thousands of visitors and increase your conversion rates by 100% if you purchase … [Read more...]
Publicity and creating brands
Many small business owners think, “There’s nothing really that special about my business that makes it stand out from everyone else’s business. How do other businesses get publicity and create brands or company identities?” Once I talk to them a bit and find out about the products and services they offer, customer service, location, etc, I usually find an angle that would … [Read more...]
Twitter, is it really what it’s Cracked Up to be?
Microblogging, particularly Twitter has revolutionized communication between people as well as companies and their markets. At first I didn’t like Twitter. In fact I didn’t even know what it was or how it worked, nevertheless understood how it related to marketing. But now that I do understand how Twitter is used and that it is the hottest new craze in terms of strategic … [Read more...]
Marketing Plans: Is there a Difference Between Strategic and Tactical?
Marketing Plans: Is there a Difference Between Strategic and Tactical? I often hear my clients as well as other small business owners use the terms strategic and tactical marketing plans synonymously. When they do, I get a little nervous, especially with established business owners because it tells me that did not do their research and prepare adequately for that calendar … [Read more...]
11 Essential Branding Tips
Nowadays business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in a cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things an organization can do to increase visibility, create a good … [Read more...]
Womenkind: Ad Agency Focused on Women
Yesterday, I wrote a post about a new ad agency in New York City on my branding blog called Womenkind. I also wanted to write about the agency here on Women On Business, because the agency's unique business model focuses on women as consumers as well as women in business. … [Read more...]