Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation." It has become a foundational theory in psychology in terms of optimizing the human experience. To recap the theory, human beings must work their way up the pyramid of needs. If their physiological and safety needs aren’t met, they can’t embark on … [Read more...]
3 Must Do’s When Relocating Your Business
Moving and/or expanding your business can be very exciting and nerve-racking at the same time. You have to find new vendors, new resources, new contacts, etc. You have to update, transfer and cancel a myriad of things. The stress of setting up shop can be overwhelming, but it can also be avoided with a simple plan of action that is focused and maximizes your time and … [Read more...]
Rethink the Value of Each Customer for Efficient Growth
Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post) Do you know how much your customers are worth? If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV). The … [Read more...]
Facebook COO Sheryl Sandberg Shares 3 Big Tips to Build a Business
Facebook COO Sheryl Sandberg has played a part in growing two of the biggest brands and businesses in the world -- Google and Facebook. Recently, she sat down with Michal Lev-Ram of Fortune to discuss business growth. During the discussion, Sheryl shared her three tips to build a business: 1. Think big Sheryl explains that leaders like Mark Zuckerberg who have big and … [Read more...]
Do You Expect Growth for Your Woman-Owned Biz?
According to a report on Inc.com titled, Most Female Owners Expect Business to Grow, four in five women hope to grow their businesses over the next two years. On a personal note, I really feel that the terminology given in this report is misleading. As a small business owner, if asked, "Do you hope to grow your business in the next two years"… of course I'm going to say an … [Read more...]
What is Your Alternative Revenue?
Post by Kristy Straka, contributing Women On Business writer In the early stages of our business plan, we had a set focus. We should all have a set focus because that is what our initial thoughts are. As we continue the business plan and actually put the business plan into motion, we realize that WOW!, I should have done this or I should have included that! This creative … [Read more...]