“He checked you out as we left. We definitely got the sale!” These words were actually said to me after my very first sales presentation with my former boss. New to the job, I found it best to not show my disgust. However, this told me a few things: My boss was a jerk. In my boss’s eyes, the fact that the prospect checked me out after the presentation was the only … [Read more...]
What are the Best Ways to Create, Manage, and Build a Brand?
Often times, are so enthusiastic and think they are going to strike it rich as soon as they release their product or service, but they are often mistaken because without effective marketing, the public will not hear about what they have to offer. Many small businesses make the mistake of placing poorly written full-page ads in local newspapers or placing on . Because the … [Read more...]