I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
11 Essential Branding Tips
Nowadays business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in a cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things an organization can do to increase visibility, create a good … [Read more...]
Social Networking and Blogs are More Popular Than Email
Did you know that statistics show social networking and blogs are now more popular than email? Are you leveraging social networking and blogs to grow your business or further your career? Learn more in my guest post on the Womenkind.net (an ad agency based in New York City) blog, Social Networking and Blogs are More Popular Than Email. … [Read more...]
Turning a Website’s FAQ Page into a Blog
Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog. In her post, Maria suggests that businesses consider changing the traditional "Frequently Asked Questions" page on their company websites into interactive blogs. The advantages would be two-fold. … [Read more...]