Having a strong digital presence has never been so important for doing business as it is today. Why? Because, believe it or not, your customers---both the existing and prospective ones---expect to see you out there. You may think that your business is not the kind that needs an online presence, but the truth is there is no set convention guiding which businesses should or … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
Pin It Right! 10 Effective Ways to Promote Your Business Using Pinterest
You already know that social media is a great way to promote your brand to potential clients and to update current customers, but are you aware of everything Pinterest can do for you? Pinterest is a fairly new platform compared to Facebook and Twitter. It helps users collect and organize the things they are interested in through “pinning” it on boards. Pinterest can be a … [Read more...]
How I Got 10,000 Views To My Website And Built My Internet Business
When I was a teacher, it was hard for me to see a student fail. Not because it reflected on me as a teacher (it didn't) but because to see a child with so much potential waste it by not turning in homework or not showing up to class was heartbreaking. I had one student two years in a row because of this problem. He was extremely smart. When I found out he would be repeating … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
Social Media Marketing in 10 Steps
In 2010, I wrote a book called 30-Minute Social Media Marketing that was published through McGraw-Hill. Since that time, the book has been translated into multiple languages, sold many copies, and been used in numerous college marketing classes across the country. However, the world of social media changes quickly, so I sat down to flip through the book to determine just how … [Read more...]
Google Operators Guide for Marketers [Infographic]
Google search is extremely powerful, but most people don't know how to fully leverage that power. Whether you're a small business owner, a marketer, or anyone trying to increase search traffic to a website or web page, getting a better understanding of Google search operators can help you reach your goals. To make things easier for people who aren't Google operators experts, … [Read more...]
The Top Affiliate Marketing Benefits [Infographic]
Affiliate marketing is extremely popular these days and can be a great way to get your brand, products, and services in front of wider audiences and drive conversions via leads and sales. In simplest terms, affiliate marketing involves paying a commission to people or entities who agree to be your affiliates. Those affiliates promote your company, brand, or products to their … [Read more...]
How Solopreneurs Market Online [Infographic]
How do solopreneurs market their businesses, products, and services online? What's working and what's not? A new infographic created from data found in a 2012 study of solopreneurs in the United States is shown below. Based on this research, solopreneurs are happy with email marketing and content marketing, but there is a lot of room for improvement in web design. However, … [Read more...]
Top 10 Email Marketing Takeaways from 2009
Guest post by Janine Popick, CEO of Vertical Response (see disclosure below) 1. Get Social The web's most successful companies have discovered the power of Facebook, Twitter, LinkedIn, and other social media to connect with their customers. 2. Host then Post Web 2.0 marketers have found a great way to expand their readership beyond their opted-in subscribers. Create a … [Read more...]