For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]
4 Best Ways to Start Making Money from Real Estate as a Side Hustle
Real estate investing is one of the best ways to make money both in the short-term and in the long-run. However, many people refrain from this profitable opportunity as they erroneously assume that it requires a lot of time and can’t be done on a part-time basis. The truth of the matter is that there are many ways in which you can start making money from real estate as a … [Read more...]
How Upskilling and Diversity Go Hand-in-Hand
Today, more and more businesses are waking up to the importance of having a diverse and inclusive workforce. There are obviously a vast number of advantages that come with welcoming diversity and fostering inclusion; fresh ideas and perspectives, faster problem-solving, and increased profits, to name just a few. But in an age when many sectors are facing burgeoning skills … [Read more...]
Is Your Business Summer Ready?
We all know that summer can bring an abundance of things - fun, great weather, bad weather (hurricanes), family functions, and vacation. However, for business owners, summer can mean scheduling woes, pushed deadlines and/or projects, and juggling family and focus. After working as an entrepreneur over the past several years, these are tips I use to get my business and myself … [Read more...]
4 Reasons Why You Should Be Thinking About Employee Engagement
Gallup’s surveys indicate that high levels of employee engagement can help organizations lower their attrition from 25-65% - that’s how valuable engagement truly is! Although engagement was originally associated with another corporate buzzword – productivity – we now know that it goes much deeper than that. Highly productive employees can report a lack of engagement and … [Read more...]
Adapting Your Business to COVID-19 Times
There is no exaggeration in stating that the world now revolves around the COVID virus. Almost all the countries in the world have been hit by the virus, with some bearing the brunt while some others escaped with minor scrapes. The case is the same for businesses, some of them - like insurance, health care, etc. - were least affected by the virus while others - like … [Read more...]
How to Coronavirus-Proof Your Online Business
It's not the first time that unforeseen circumstances have dealt a heavy blow and shaken the foundation of businesses across the world - both new and established alike. But have you asked yourself why is it that when a sudden and unexpected change happens some companies are put out of business while others are able to quickly evolve and emerge stronger than before? It all … [Read more...]
Small Business Tips to Survive and Thrive Through COVID-19
The start of 2020, the threats of COVID-19, and the impending economic recession are reminding this female, serial entrepreneur of a similarly challenging season. Back in 2006, I took the biggest risk of my life: I quit my well-paying corporate gig to start my own fabulous lingerie store in Hawaii. You know some ladies just don’t feel put together without pretty panties, and I … [Read more...]
8 Qualities Leaders Need to Get Their Teams Through Tough Times
It’s easy to be a leader when things are going well. In fact, it can be downright awesome. But what about when times are tough? With the current state of the world, the global threat of Coronavirus and the uncertainty of the economy, it's important that those who lead, lead in a way that will keep people on track and help them stay as positive and productive as is … [Read more...]
Media Bias: A Leadership Barrier For Women
In this day and age, we absorb media constantly, and the messages it gives us skew our worldview and perceptions of important topics. As I've gotten older and more observant of media messages, I've noticed distinct trends in how the media talks about leaders. I believe the media we consume has a direct impact on how we're viewing our leaders and their leadership styles … [Read more...]