Any business person worth their salt will tell you that branding is important. People have to be able to recognize your products or services on sight. Some brands are symbols or images, some are just words and others are a combination of words and images. As an example, when I see the name General Mills, I instantly think of Cherrios. Can't help myself. I know that the … [Read more...]
How important is Relationship Marketing?
It doesn’t matter whether we are in a recession or prosperity, staying in touch with clients is imperative. Staying in contact not only shows that we care about our clients’ needs and wants, it also shows that they can trust us to be there for them at any given time. The more support we provide and the happier our clients are, the more they will come back and purchase from … [Read more...]
Twenty Tips for using Twitter
You've either just started your Twitter account or you're thinking about taking the plunge for your business. You might have been reading about the incredible ability of the Search function on Twitter to find real-time, individual conversations about the keywords that you're passionate about: search.twitter.com. For this tool, along with all others, consider: what are you … [Read more...]
Creating Systems to add Value to your Customers
I heard the good news yesterday that a friend and her husband's company is in the midst of a $600 million buyout. Over the years I've seen how they have navigated through major challenges in what their products are, how they capture consumer interest, their market share, and their distribution channels, and I'm inspired (and at the same time amazed and a little awed by) their … [Read more...]