When entrepreneurs think about building a business, they usually ask the obvious questions. Can I do it? Will I love it? Can it make money? Far fewer stop to ask another question that can have just as much impact on long-term growth, as well as profit margins, ease-of-sale, and growth potential: Will this business naturally create stories people want to talk about? Every … [Read more...]
Why Female Founders Need More Than Publicity
Every August in New York City, I co-host one of the most anticipated media events in the country for entrepreneurs and experts who want to grow their visibility. Founders fly in to spend real time with producers, editors, journalists, television bookers, magazine writers and media decision-makers. And every year, we turn away three to four founders for every one we let into the … [Read more...]
5-Step Checklist: Preparing for Your Podcast Appearance
Appearing on a podcast is an incredible opportunity to share your story, insights, and expertise with a broader audience. Whether you're a seasoned professional or new to the podcasting scene, preparation is key to ensuring a successful and impactful interview. Here's a five-step checklist to help you prepare for your podcast appearance and make the most of your time in the … [Read more...]
When Should You Publish a Press Release?
Not all news is news. In the fast-paced world of business, every milestone and achievement can feel like a reason to shout from the mountain tops. After all, your hard work and dedication should be celebrated, right? While it's essential to recognize your accomplishments, it's equally crucial to understand that not all news is newsworthy in the eyes of journalists and the … [Read more...]
6 Basics of Media Pitching
Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]
Help a Reporter Out And Everybody Wins
As you may know, journalists are seriously busy people. Between research, interviewing and writing multiple stories daily, they don’t have a lot of free time. And they certainly don’t want to spend their free time chasing down leads. In steps Help A Reporter Out, commonly known the industry as HARO. Founded in 2008 by Peter Shankman, HARO is a free online service that … [Read more...]