What is the real purpose of networking for business? Traditionally, it has always been about meeting people in order to acquaint them with your business, and hopefully, to solicit their support to build your business, or better yet, to get an immediate referral! The traditional goal has always been more about quantity than quality. How many people can I meet at one event? How … [Read more...]
8 Steps to Setting up a Web Presence for under $150
One of the ads in my Facebook feed said that 16 of the 30 companies in the current Dow Jones were started in a recession. Ladies, let's get to work! And don't let the lack of funds deter you! I detail below 8 steps to setting up your own web presence for low to no budget. There is no reason for you to delay on getting your website up. Just get started! Just do it! If it's a … [Read more...]
Offer Others an All-Access Pass
Post by Frances Cole Jones, contributing Women On Business writer Few things are as off-putting as asking someone to exchange information with you, only to have them give you their office’s main number, and their assistant’s extension. Similarly, if and when you are asked for your information, it’s important to be generous. I’m not suggesting you hand over your home telephone … [Read more...]
Word of Mouth Marketing
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog last week, because he validated this marketing approach and labeled it, the secret of new marketing. In his blog, Seth states: Find ten people. Ten people who … [Read more...]
When the Going Gets Tough…
The tough form councils. How did Tom Hanks do it? In Castaway, he extracted one of his own abscessed teeth with the blade of an ice skate, he was a sole hunterer/gatherer, and he managed to live a really long time (you win a free slurpee if you guess how many years) on a deserted, albeit gorgeous island, while somehow maintaining his sanity and his fighting (and creative) … [Read more...]
The Importance of Networking in a Down Economy
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to be employed or own your own business. Even if you are currently unemployed, now is the time to get out there … [Read more...]
Data Mining: The Hidden Power
“Knowledge comes by eyes always open and working hands; and there is no knowledge that is not power.” Ralph Waldo Emerson Picture this: A thirty something young lady, vivacious, high energy working as a Recruiter for an Employment Services organization. Her previous work experience is varied; managing the technical support for a national fitness chain, Non-Profit work and … [Read more...]
Five Reasons Why Your Social Network Isn’t Working
Guest post by Tai Goodwin (learn more about Tai at the end of this post) “Are you on Facebook? What’s your Twitter handle? Send me the link to your LinkedIn profile.” Thousands of social networking accounts are created every month. And a large percentage of those new networkers become easily frustrated because it doesn’t seem to be working for them. … [Read more...]