The way people network is constantly evolving, and so are the platforms they are using. This creates an ever-changing environment for business owners trying to reach their audiences. However, being open to new technologies gives your business a competitive advantage. To be closed-minded in a time of constant change puts you in danger of being left behind. Take, for … [Read more...]
3 Reasons to Join Facebook Groups
I love Facebook groups. I think they are one of the easiest things you can do that will contribute to growing your business. Below I will share with you three key reasons to join Facebook groups. 1. Networking Networking is extremely important in business. Typically, when you hear the word networking, you think of face to face interaction. Networking doesn’t always happen in … [Read more...]
How to Boost Sales on Instagram
We've talked about getting more followers on Pinterest on Women on Business, but what about Instagram? How can you get more followers to your business Instagram profile and convert those followers into paying customers? In other words, how do you close sales on Instagram? You might not think of Instagram as a sales channel, but more and more businesses are using it to … [Read more...]
4 Tips to Grow Your Business Using YouTube
Did you know that YouTube gets over four million views on a daily basis? Yes! In fact, it is the most watched video streaming website in the history of internet. A 2013 Content Marketing Benchmarks report revealed that over 70% of businesses used videos in order to market themselves and subsequently increase global and local exposure. The report also stated that reaching … [Read more...]
3-Step Check-up to Make Sure Your Social Media Strategy is Working
With the world of commerce in the summer slowdown, now is a good time to perform an audit of how your company’s efforts are performing in reaching out to customers and other audiences on social media. These audits, which a business should do every six months, examine where things are going well in your social media outreach, what you need to do better and what measures are … [Read more...]
4 Effective Ways to Build an Online Brand
If you’re in the process of starting your own business, it’s important that you read this. To make a business successful is tough. There is an evident need to get noticed, be taken seriously, and of course, get plentiful opportunities to flourish. Luckily, in this age and time, this issue can be resolved with one simple thing: online branding. “Who are you? What services do … [Read more...]
4 Strategic Branding Opportunities Most Online Businesses Miss
There’s no shortage of ways to promote your business online. From social media to guest posting to traditional digital advertising … the possibilities abound. Unfortunately, the online space is so crowded that it can be hard to stand out and get attention. In fact, much of the advice you’ll find for building your brand is designed for companies that already have an audience. … [Read more...]
8 Ways to Get More Followers on Pinterest
You probably know that Pinterest is extremely popular. I know I’ve spent hours on the site. If you are on the site then you are among the 72.8 million users. The latest statistics I could find still said that 85% of the users are female. One thing you might not realize is that Pinterest is another form of networking. You want to find and follow other people. It's about … [Read more...]
The Power of Long-Form Content in Your Marketing Strategy
If you’d like to improve your conversion rate, social shares, engagement and search engine rank, consider harnessing the power of long-form content in your marketing strategy. What is Long-Form Content? Long-form content, as the name implies, uses lengthy articles as part of a broader, comprehensive content marketing strategy. Typically, an article is considered long form if … [Read more...]
Video Marketing – The Top 10 Misconceptions
As you look for ways to market your business, you’ve probably come across video marketing. Many business owners don’t understand the concept behind this term and have many misconceptions. How to Use Video Marketing There are two ways you can look at video marketing: First, you use video to market a product or service. Specific videos are created that describe your … [Read more...]