For most people, social media equals Facebook, Twitter, Google+ (no, really!), Instagram, or Pinterest. Social media is like your favorite bar where you go to unwind, meet interesting people and have a generally good time. But what if you had a chance to share a drink with the CEO of a Google or the CMO of Nike or even the Lead Designer at Ikea? That is exactly what … [Read more...]
Top 3 Reasons No One Is Talking To You On Twitter
Twitter is a spectacular social media platform that allows businesses to connect with every type of target audience. There is no dearth of teenagers, senior citizens, entrepreneurs, and everyone in between. You set up your profile, follow a few people, and wait for the conversations and clients to roll in. So where is everybody? Here are the top 3 reasons your engagement … [Read more...]
Effortless Social Media: How To Always Have Something Worth Sharing
Social media is a marathon, rather than a sprint. Success involves turning up time after time and simply getting down to business. The problem with such a discipline is that while we all start out with the best of intentions, it’s easy to rapidly start running out of things to say. After all, how do you post to Twitter, Facebook, LinkedIn and other social media sites multiple … [Read more...]
1 Yottabyte: The WWW Information Smog
Google, Bing, Yahoo and many of the other popular search tools are replete with pages and pages of information about any topic under the sun. However mining through this information dossier to find the most relevant, accurate, and original data has become quite a challenge. Thankfully search engines are constantly updating their algorithms by frequently crawling over every … [Read more...]
Creating Twitter Lists to Build Relationships that Turn into Sales
Sponsored by Visa Business: Building and maintaining relationships is a key component of a successful small business strategy. In fact, fostering small business relationships can give you a unique competitive advantage. Fortunately, it doesn’t have to cost a lot of money for you to build and maintain connections with current and potential customers. For example, you can … [Read more...]
How to Develop a Small Business Social Media Strategy
Social media is one of the most inexpensive and easiest forms of marketing available to small business owners today. If your business doesn’t have a social media strategy, you really need to plan one and begin implementing steps to make your social media presence strong. More and more consumers are turning to social reviews and sites to determine where they are going to … [Read more...]
Women Hold the Power in Social Media – Infographic
Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
Building a Customer-Centric Brand with Social Media
Sponsored by VISA Business: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business … [Read more...]