In 2010, I wrote a book called 30-Minute Social Media Marketing that was published through McGraw-Hill. Since that time, the book has been translated into multiple languages, sold many copies, and been used in numerous college marketing classes across the country. However, the world of social media changes quickly, so I sat down to flip through the book to determine just how … [Read more...]
10 Laws of Social Media Marketing
A few years ago, I wrote an article for Entrepreneur.com called "10 Laws of Social Media Marketing." In that article, I shared what I felt were the most important rules of social media marketing that all brands and businesses must follow to be successful. Last week, I stumbled on a SlideShare presentation created by Abhishek Shah that is a cool visualization of my original … [Read more...]
Marketing Yourself Through Social Media
Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. Brands that had been having trouble or are just looking for an additional push in sales are seeing resounding success due to their digital media campaigns like Old Spice, Google, Chrome, and Starbucks. If brands can do it, so can you. In this article I will … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
The Three Things You Must Do Before You Engage in Social Media
Many small business owners are reluctant to enter the social media arena because while it is presents a wealth of online branding opportunities, it can be a bit overwhelming – not to mention time-consuming. However, the key to successfully navigating the social media landscape is to develop a strategy for your marketing efforts. Below, I’ve outlined a 3-step guide that … [Read more...]
ROI on Social Media
Post by Dr. Marsha Firestone, contributing Women On Business writer Return on Investment or ROI is a profitability measure that evaluates the performance of a business. One of the most common ways to determine ROI is to divide net profit by total assets. ROI on social media would be calculated by the money you put into different social media outlets and the business you get … [Read more...]