Is your small business getting the website conversions that you need? It doesn't matter what you want those conversions to be - closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost your overall conversion rates. Your website is an important marketing and sales tool whether you're directly … [Read more...]
10 Steps to Prepare for a New Website
Are you overwhelmed just at the thought of starting your new website? What do I need to provide to my website designer? What do I write? What photos to I include? Don’t worry, I have you covered. Below are 10 steps to prepare for a new website. These steps will help you take the stress out of preparing for your website. 1. Decide on a Domain Name I recommend purchasing … [Read more...]
5 Challenges to Overcome with Your New Website
Congratulations, you have decided that its time for a new website. You want a site that will better promote your business, is aligned to your brand, and will bring in more leads. So you contact a website design company. But then they start asking you all these questions, things that you haven’t considered. Questions like: How would you describe your brand? Who is … [Read more...]
6 Tips to Use Graphics or Images You Find Online
In the online world, it is easier than ever to simply do an online search for an image you want, find a suitable photo, and copy/paste into your blog or website to make it look perfect. Nothing wrong with that, right?? WRONG!! Using photos and images you find online can be extremely tricky because of a little thing called copyright. Essentially, US Copyright laws prevent … [Read more...]
3 Easy Ways to Differentiate Your Website
Every business has one. Most of them do little or nothing to help your business. What is it? A website. The sad reality is that most websites disappoint. They fail to deliver the results you hope for. If you want to differentiate your website and make it exceptional, follow the following tips: 1. Don’t Make Your Website a Brochure The best websites are … [Read more...]
Web Design Trends You Should Follow
If you want your website to stay current, you need to follow the newest web design trends. One of the quickest ways to seem irrelevant is through an old design because unlike old content, old design is obvious immediately. Many new developments in website design stem from new technologies. The increasing popularity of mobile devices has had a huge impact on the way we design … [Read more...]
5 Steps and Useful Tools to Create Your Website
Yes, you can design and build your own website---even if this is your first foray into web design. While you may benefit from hiring a professional designer, creating the site you want is really a matter of having the right tools. With no further ado, read on to learn how to select the tools to use to create your website. Step 1: Learn about Web Design Do some research about … [Read more...]
5 Signs Your Website Needs a Facelift
When was the last time you took a critical look at your website? It may have been a while. It can be hard to see your site objectively because you look at it every day. You don’t notice as it ages because you're used to seeing it regularly, rather than for the first time like most visitors. It might be time to redesign. Most designers recommend updating your website every … [Read more...]
Building a Mobile-Friendly Website with Responsive Design
There’s been a LOT of chatter recently about search algorithm updates from Google and how these changes will impact your “findability” on the web. And, it makes sense that people are focused on this because as one marketer once said, “What is your brand? Whatever Google says it is.” These changes have a variety of implications, particularly for mobile marketing. This new … [Read more...]
Does Your Website Need All the Bells and Whistles?
In this day and age everyone knows you need a website. The problem comes into play when you don’t know the first thing about website development. The other day I was working with a client who wants a new website. After I performed a website review, she realized why her website wasn’t working for her. As we talked about changes, she asked me to visit a site she really liked. … [Read more...]