Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]
1 Yottabyte: The WWW Information Smog
Google, Bing, Yahoo and many of the other popular search tools are replete with pages and pages of information about any topic under the sun. However mining through this information dossier to find the most relevant, accurate, and original data has become quite a challenge. Thankfully search engines are constantly updating their algorithms by frequently crawling over every … [Read more...]
6 Tried and True Ways to Increase the Effectiveness of Your Website
Your website can work for or against your mission, whether you’re an entrepreneur with a product to sell or simply looking to build your personal brand. With a mission that is clearly defined and presented throughout your website, you’re sure to find an increase in your website’s effectiveness. Follow these six tried and true tips to help you in the process of increasing the … [Read more...]
5 Ways To Build Website Credibility
At a networking event, I met a woman who said she was spending thousands of dollars a month on her website and she wasn’t getting the results she desired. Her eyes welled up with tears because she couldn’t figure out what she was doing wrong. My heart went out to her because she was where I was over five years ago. I was familiar with the frustration and overwhelm that you … [Read more...]
So I Have all These Files – Now What?
You're not a designer. All these code words like AI and EPS don’t mean anything to you. You're pretty excited about your new logo, poster or business cards, but when you open the files you received from the designer, you're suddenly uneasy. Ummm…how do I use these? Why do I even have five different file types? What’s TIFF? Can't I just use JPGs for everything? It’s confusing … [Read more...]
How to Build an Ecommerce Website that People Trust – Infographic
You have an ecommerce website, but will that website convert visitors into paying customers? Did you know that the design of your ecommerce website could be costing you sales? An infographic from Kissmetrics provides a roadmap for a trustworthy ecommerce site, which is filled with useful information and many tips you might not have thought of before now. Check out the … [Read more...]
Top 10 US Cities to Capture Small Business Recovery Act Dollars
Uncle Sam wants small business entrepreneurs to lead the nation to economic recovery--and has billions of dollars to make it happen. Small business owners are in line to receive low-interest loans and government contracts through the American Recovery and Reinvestment Act (ARRA). To secure your little corner of the recovery, you'll need to be at the right place with the right … [Read more...]