There’s been a LOT of chatter recently about search algorithm updates from Google and how these changes will impact your “findability” on the web. And, it makes sense that people are focused on this because as one marketer once said, “What is your brand? Whatever Google says it is.” These changes have a variety of implications, particularly for mobile marketing. This new … [Read more...]
Grade Your Website Effectiveness to Boost Results
Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]
1 Yottabyte: The WWW Information Smog
Google, Bing, Yahoo and many of the other popular search tools are replete with pages and pages of information about any topic under the sun. However mining through this information dossier to find the most relevant, accurate, and original data has become quite a challenge. Thankfully search engines are constantly updating their algorithms by frequently crawling over every … [Read more...]
6 Tried and True Ways to Increase the Effectiveness of Your Website
Your website can work for or against your mission, whether you’re an entrepreneur with a product to sell or simply looking to build your personal brand. With a mission that is clearly defined and presented throughout your website, you’re sure to find an increase in your website’s effectiveness. Follow these six tried and true tips to help you in the process of increasing the … [Read more...]