Search engine optimization (SEO) is an important piece of every marketing plan, but how do you know what really works? One way to find out is by asking marketing influencers what tactics they're using and what's working for them. Ascend2 did this in a recent survey of marketing influencers working in both B2B and B2C channels. Overall, 61% of marketing influencers who … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
Top 10 States for Women-Owned Small Businesses
According to the Thumbtack Small Business Friendliness Survey, New Hampshire is the best state for a woman to open a small business. New Hampshire also ranked as the second friendliest state for both male and female entrepreneurs. Texas took the top spot overall and came in second for women-owned businesses. The researchers surveyed 18,000 small business owners across the … [Read more...]
Women in Business Statistics that Might Surprise You
Did you know that women make just $0.78 for every dollar men make in the United States? That's just one of the many statistics about women that you can find in the infographic at the end of this article. Some of the data is well-known, but it's great to see it all in one place. This is a collection of women in business statistics that shouldn't be missed. Here are some … [Read more...]
Telecommuting Benefits Employers and Employees
Did you know that telecommuting delivers tangible benefits to both employers and employees? It has been projected that the cost savings of telecommuting would be over $1 trillion per year in the United States if just half of employees with jobs that they could do from home worked remotely for just half the year. According to the data in the infographic shown at the end of … [Read more...]
50 Richest Self-Made Women in America 2015
Forbes has launched a new list that ranks people by wealth, and this one is dedicated to women who made their own money rather than inherited it or acquired it by some other means. The list of the 50 richest self-made women in America in 2015 includes entrepreneurs, corporate executives, designers, celebrities, and an author. The bar to get on this list was quite high. Women … [Read more...]
5 Disastrous Pitfalls of Open-Plan Offices
Remember when the open-plan office concept became the hot new trend? Cool companies "got it" and tore down the walls. Everyone worked at miniature desks with no obstructions between employees so they could easily interact throughout the day. Those cool companies boasted increased productivity, improved collaboration, stronger company cultures (before company culture became a … [Read more...]
Top 50 Companies for Diversity in 2014
DiversityInc has released its annual ranking of the top 50 companies for diversity. This is the fifteenth year that the ranking has been done. For the 2014 list, 1,215 companies with a minimum of 1,000 employees each participated in a survey used for the ranking process so they could see how they stack up in supporting diversity in comparison to their competitors. To develop … [Read more...]
State of Women-Owned Businesses 2014 – Infographic
The 2014 State of Women-Owned Businesses Report has been released by the National Association of Women Business Owners (NAWBO) and Web.com Group, Inc. According to the report, nearly nine out of 10 women business owners (87%) are optimistic about the economic outlooks for their businesses this year, which is a 12% increase over 2013 findings. When asked what they consider to … [Read more...]
The Power of Infographs
I’ve never met an infographic that I didn’t like. Even clunky renditions with bad fonts and unbalanced graphics have the potential to concentrate complex issues into potent, bite-size snacks of information. Which, is exactly why I have become such a fan, and why you should become one too. The “content is king” manifesto is still holding court in the world of digital marketing; … [Read more...]