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If you’re new to SEO and looking to implement it for your business, there are essentially two ways to go about it. You can search something like “SEO Brisbane” and hire a professional agency to take the reins for you. Or, you can start consulting some of the many free resources online and self-educate. With that as our backdrop, below are four great online SEO learning resources for your consideration.
Reliablesoft’s Free SEO Course
This is one of the best courses out there if you’re looking to learn the basics of SEO as someone who is brand new to it. The information is easy to understand, and the language is suitable for people without SEO backgrounds.
The course starts by describing how the SEO process is tailored towards search engine algorithms and then introduces the three key SEO sub-processes: technical SEO, on-page SEO, and off-page SEO. Doing all three of these things well and in tandem is the key to moving up the search engine results page.
SEO can get complicated once you move out of the basics and essentials, which makes this a great course for beginners. You get the fundamentals of SEO so you have a solid base upon which to build more knowledge and eventually approach more sophisticated topics and strategies.
Yoast offers another crash course on SEO for those who are new to the field. It’s better suited to learners who have no prior SEO experience, and it begins by laying out the principles of SEO, including how search engines function.
Following that, the course gets into its three main components: introduction to SEO, content SEO, and technical SEO, which lay the foundation for all future learning.
If you’re new to SEO and want to learn how the entire process and all of its moving parts come together, you should take the Yoast free SEO course. Yoast is one of the most trusted and helpful names in SEO, and their WordPress SEO optimization plugin is used by millions. One of the most helpful things about this course is they go to great lengths to speak in plain English, avoiding technical jargon as much as possible.
Udemy’s Moz Course
Moz’s SEO course continues to be one of the most popular SEO courses available on the platform. More than 200K students have joined thus far. The course has a 4.3/5 star rating thanks to all the SEO newcomers it has helped over the years.
The course was developed by the famous Moz team and is delivered by Rand Fiskin (one of the company’s founders).
The training is comprised of a series of videos that last for 3.5 hours. This is a fantastic course that covers all areas of SEO, however, it hasn’t been updated since it was first released, which presents some problems, as SEO is constantly changing. However, the majority of the material is still relevant and helpful and instils the basics and fundamentals you need to know if you’re going to do SEO effectively.
Tommy Griffith, a seasoned SEO expert, teaches ClickMinded’s SEO course. For anyone unfamiliar, Tommy worked as an SEO manager for organizations like PayPal and Airbnb before founding ClickMinded. He outlines the SEO approach used by both PayPal and Airbnb, as well as guidance on how to structure the entire SEO process.
This is a free course that can really help if you’re interested in learning how major organizations handle SEO. It’s vital to keep in mind, however, that the way large organizations go about SEO is not always the way smaller companies should go about it. When you sign up for the course, you’ll also gain access to a number of useful SEO resources.
There are so many amazing online SEO learning resources out there that are completely free. While there are also paid courses that are worth your while, we have gotten to the point in SEO education where there is so much material and so much competition that you don’t really need to pay for anything. Whether you’re looking for something covering a specific part of SEO or a more comprehensive course, free options like the ones above abound.