Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog.
In her post, Maria suggests that businesses consider changing the traditional “Frequently Asked Questions” page on their company websites into interactive blogs. The advantages would be two-fold. First, your company would join the online conversation thereby fueling social media marketing. Second, your blog would be picked up by search engines, which could mean additional traffic for your site giving your company an opportunity to convert those browsing users into paying customers.
Maria shares an interesting viewpoint. From a marketing perspective, I highly recommend adding a blog to any company’s website. I would maintain a static FAQ page or post within the blog to address the needs of people looking for a quick answer to a common question as well as adding a fully interactive, engaging blog that digs deeper into customer issues, questions and more.Â
Adding a social element that consistently projects your company’s brand image can help to create a sense of loyalty among consumers particularly when those customers are asked to join the conversation as valuable contributors. Whether your business is large or small, a company blog can be an effective tool to leverage the influence of Web 2.0.
