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To say that video is king is a bit of an understatement. The average adult in the United States now watches almost six hours of video each day!
Your video advertising needs to be craftier and more well-thought-out than ever. At the same time, we understand that that’s often easier said than done.
That’s why we’ve come up with this list of helpful and practical tips to help you rule the airwaves. Keep watching to learn more!
Rethink Your Platform Choices
One of the most crucial elements of your video strategy involves your choice of platforms. If you’re not advertising through the right avenues, you’ll risk losing a major portion of your audience.
Who is your target audience? What websites, television channels, social media apps, and streaming services do they use the most?
That last one is especially important in today’s world of cord-cutting and smart televisions. An over-the-top or ott advertising platform can help you deliver video ads straight to your customers’ TVs whether they have cable or not.
Add Captions
Recent reports show that 85% of Facebook videos are watched without audio. The era of the silent video is back!
In truth, the trend is more about convenience and courtesy than a preference for audio.
Smartphones make watching videos easy, convenient, and fun. But people aren’t always in a location where they can watch with audio on.
Captions are the perfect solution. You can still deliver your message whether your audience watches with sound or not.
As an added bonus, including a transcript is also a simple way to give your SEO a quick boost.
Be Memorable
Remember the Mini Mall Rap that went viral a few years ago? Due to the wave of attention the ad received, that small shopping center in Montgomery, Alabama became a tourist attraction.
Going viral can change your business, which is why so many companies aim to create the next viral sensation.
That isn’t necessary. An ad doesn’t need to go viral to be a success — it just needs to be memorable enough to drive action.
Focus on grabbing your audience’s attention from the get-go. Do something they’ll remember. Make your video so surprising that viewers have to show their friends.
Keep it Fast and Furious
Our attention spans are getting shorter all the time. As a result, you won’t want to meander with your ads.
Get in, deliver your message, and get out.
The exact length of your video ad will depend on the platform. YouTube ads, for instance, tend to be about 15 seconds long at the most. Meanwhile, TV spots can go as long as 30 seconds.
Keep your script tight and leave the fluff on the editing room floor.
How to Update Your Video Advertising for a Modern Audience
In the coming years, video is only going to grow in popularity, especially as phones continue to advance.
Updating your video advertising strategy is a wonderful way to stay competitive and future-proof your marketing. Make sure to follow these tips and you’re sure to succeed!
For more helpful hints on running your business, make sure to check out more of the articles on our blog!
