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Choosing the brand name for your business can be tricky since it needs to strike a balance between catching your customers’ attention while still being distinct and easy to remember.
However, choosing a brand name for your business is one of the essential things you can do since your company’s brand name is the first thing your customer will come across.
With that said, here’s a quick guide about how to choose your business’s brand name – from its purpose to helpful tips. These can help you create a brand name that’s distinct and memorable, one that will surely resonate with your customers.
Purpose of a Brand Name
Before diving into the process of making a brand name for your business, let’s first talk about your brand name’s importance and purpose. In this case, brand names have two primary purposes: identification and verification.
For the former, your business is bound to have competitors with similar products or services, so the one thing that will differentiate your business from your competitors is your brand name. In fact, having a catchy brand name could make a lot of difference and help attract more customers to your business.
On the other hand, another purpose of a brand name is for the authenticity of your business. In this case, customers will usually want the original products or services of a business. So, to verify whether the products or services are genuine and not knock-offs, they will usually look at the company’s brand name.
Picking a Brand Name
Now that you know what brand names are for, let’s discuss how to pick one. As mentioned earlier, you must pick a brand name that is both memorable and distinct. Another thing that you need to think about is the type of products or services that you offer.
In this case, you must make sure that the brand name you have chosen aligns with the kind of products or services you’re selling.
Suppose you haven’t figured out what kind of company or business you’ll be running. In that case, you shouldn’t worry about the name of your business as of yet because it will be tough to come up with a unique brand name.
On the other hand, if you already know what type of business you’ll be running, here are some helpful tips for creating that distinctive brand name:
Know Who Your Customers Are
Aside from the niche of your business, understanding your target customer is also essential for making a good brand name. After all, a company only runs because of customers; without them, your business won’t exist. That is why you must think of your customers when making a brand name for your business.
Brainstorm with Others for Ideas
Not good at making names? In that case, you can also get some advice from other people. In fact, your friends or family could help you come up with a great brand name. In this case, a little brainstorming might just be the very thing that can help you create the perfect brand name for your business.
Come up with a Brand Name that You Can Make into a Logo
Logos are essential for any business, as a logo is one of the things that will immediately catch a potential customer’s attention. Therefore, creating a brand name that you can quickly turn into a logo or even a slogan is ideal since this will make it even more memorable for your customers.
Make Sure Your Chosen Brand Name is Unique
Nowadays, coming up with your very own brand name can be quite a hassle because of the millions of different companies that have already made their names. However, having a unique brand name is essential if you want to stand apart from your competitors.
In this case, to make sure that the name you’ve chosen is unique, you could conduct a simple Google search and see if any companies are using the name you’ve come up with.
Use a Name Generator
Creating a catchy name isn’t for everyone, but that doesn’t mean it’s impossible for you. If you are having a hard time creating your business’s brand name, you can use a brand name generator online. These can help give you some inspiration for your company’s final brand name.
Use Your Own Name
The one option that won’t require much thinking and deliberation is choosing your own name as your brand name. After all, hundreds of businesses have used the name of the creator as the brand name. In fact, some of these businesses even grew to global brands.
There are plenty of reasons why choosing your own name as the brand name can be an excellent idea. For one, customers are more likely to trust your company since you’re putting your own name on the line.
Moreover, choosing your own name may result in a unique brand name. As a result, your company will be different from your competitors. Lastly, some studies have shown that using one’s name as the brand name is more memorable than using other common words.
Here are some examples of brand names that were also the creators’ names:
- Ford – Henry Ford
- Chanel – Gabrielle Chanel
- Chevrolet – Louis Chevrolet
- Ferrari – Enzo Ferrari
- Disney – Walt Disney
- Warner Brothers – Jack, Sam, Harry, and Albert Warner
- McAfee – John McAfee
There are so many more brand names that were named after their founder or creator.
Overall, creating a unique brand name for your business isn’t easy, but that doesn’t mean it’s impossible. In this case, you can use some of the tips mentioned above to help you come up with a brand name that will resonate with your customers.
After all, your company’s brand name will be the first thing potential customers notice, so the more memorable it is, the better.