Five Core Principles for Turning Clients and Prospects into Raving Fans Once upon a time customer service meant more than pressing 2 to wait (and wait and wait) for “the next available representative.” Companies valued those who bought their goods and services and went the proverbial extra mile to make them happy. Today we’re more likely to hear about a company that’s … [Read more...]
Upgrading Performance Closes More Sales: Lessons learned from 14 year old hockey players
Performing at your highest level is difficult to do over and over again. It’s not your talent that fluctuates. You may alter and upgrade your game plan and knowledge level, but at the end of the day true high-level performance seems to be driven by something other than talent alone. I believe winning at the highest level, closing the biggest or the most sales, is based on … [Read more...]
Recession-Inspired Smart Changes to Your Business
I just want to be done hearing about - and living - this recession. All of the analogies, comparisons, sound bites, and talk. Most of the firms I know are getting down to business, marketing and focusing on their target market of prospects. But it is true that the recession is still here and there continues to be stories of businesses folding or becoming unrecognizable in … [Read more...]
Six tips to creating a business that means something
Stop a minute and think about the impact you have on your clients and the industry you serve. Are you presenting yourself as a leader in your field, full of great ideas and providing valuable resources to everyone who comes your way? Are you making a difference in the lives of the people you meet, either online or in person? Sure, the goal of every business is to make money- … [Read more...]
Who is telling your story?
Whether you realize it or not, you are telling a story about your business in every thing you do. Question is, does that story accurately reflect who you are, what you do and the clients you serve? Every page on your website, every sales letter, every elevator speech, even every tweet you send - all of these communications tell the world about your values, attitudes and … [Read more...]
The Business Case for Building a Flexible Work Culture- Part III
In the Part I and II of this series we talked about the opportunity to support our need for flexible work cultures with a solid business case. We outlined the fact that the majority of our employees require flexibility at some point in their careers. Research increasingly points to flexibility as one of the most important career considerations of staff, emerging leaders and … [Read more...]
The Business Case for Building Flexible Work Cultures- Series Part II
In the Part I of this series we talked about the opportunity to support our need for flexible work cultures with a solid business case. We outlined the fact that the majority of our employees require flexibility at some point in their careers. Research increasingly points to flexibility as one of the most important career considerations of staff, emerging leaders and even our … [Read more...]
The Business Case for Building a Flexible Work Culture- Series Part I
Why do organizations offer flexibility? Business - Business- Business. Successful accomplishment of business strategy is the primary reason for building a flexible work culture. The majority of our employees require flexibility at some point in their careers. Research increasingly points to flexibility as one of the most important career considerations of staff, emerging … [Read more...]
The Aspirations of Women
"Women simply do not have the aspiration to pursue C Suite roles which is why we do not see equal numbers of men and women in leadership positions." I have had this conversation more times then I wish to remember when working with organizations on increasing gender diversity in the leadership ranks. The aspirations of women can be a very perplexing yet popular topic of … [Read more...]
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things … [Read more...]