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Running a small business takes a great amount of time, hard work, energy, and resources. According to the Bureau Labor of Statistics, around 20% of new businesses fail within their first two years of being open. Most of them fail due to either lack of organization, low quality help desk support, or poor marketing efforts.
Finding the right digital tools can help you become a master of organization and run your small business efficiently. Here are some digital tools to organize your new business.
Using digital tools, such as Quickbooks, Xero, or Snyder, can help you learn how to track expenses, file taxes, and conduct payroll so it takes up less of your daily schedule.
Quickbooks is an accounting software designed for small and medium sized businesses that helps create invoices, manage payroll, track expenses, and pay bills.
Xero allows small and medium sized businesses to minimize their stress when it comes to accounting and bookkeeping.
If you have an e-commerce small business where you’re collecting payments for goods or services online, some of their features that can help you include sales reporting, invoicing, and analytics.
Collaborating with the different departments or different members of your team can be made easier with collaboration digital tools like Slack and Twist.
Slack is a digital space where members of your team can gather, share ideas, send documents, and manage tasks and projects.
Twist is a digital tool that can help your team communicate with direct messaging that isn’t distracting to your daily work by communicating on your own schedule.
Customer Relationship Tools
Customer relationship management (CRM) tools and help desk software can help you log and track the relationships you build with your customers. Most CRM software platforms also have a help desk support feature.
Zendesk helps small businesses with help desk support, track leads, and work to keep your team on the same page.
Salesforce allows you to track customers at every point in the relationship and offer better help desk support when they have a question or problem.
Zoho allows you to connect with your customers wherever they are to address their needs through a help desk support integration.
Email marketing can be a highly effective marketing strategy for your small business if used correctly. Mailchimp and Sendinblue are both great digital tools that can help.
Mailchimp will help your small business manage mailing lists and create enticing email marketing campaigns.
Reach your customers by email marketing, SMS marketing, chat, or inbox with the Sendinblue digital marketing software.
Keyword Research Tools
Keyword research is a big part of creating a digital marketing strategy for a small business. This research helps you to create content, optimize your website, and create advertising campaigns.
Semrush helps to analyze data such as cost per click, search volume, and competitor keywords to determine a keyword strategy for your small businesses.
Jaaxy helps small businesses manage their keywords, websites, and competition all in one platform.
Once your small business is up and running, you may need assistance with daily project management tasks. Software like Proofhub and Scoro can help make managing a variety of projects and timelines seamless.
Proofhub helps your team organize, plan, collaborate, and deliver your projects on time.
Scoro helps small businesses streamline projects by simplifying quotes and automating billing.
Social Media Marketing
Social media marketing is a great way to boost your small business’ digital presence. You can use tools like Canva for graphic creation and Sendible for social media scheduling.
Display your branding in creative graphics or video designs using Canva. They have a variety of plans including free and paid subscriptions.
Sendible allows small businesses to manage their social media posting schedules, edit photos, and view account analytics.
Whether it’s brainstorming with team members or hopping on a sales call, video conferencing can be a great way to collaborate with others. Zoom and Skype are great digital tools for this.
Your small business can utilize Zoom’s free or paid plan to video conference with team members and customers.
Skype allows your small business to interact with team members or customers by phone calling, video conferencing, or messaging around the world.
Website Creation and Management
As a small business, having a responsive and well-designed website is key. Squarespace and Wix are both great options for website creation and management.
Create a website for your small business in minutes with Squarespace with a variety of templates to get you started.
Create a free professional website for your small business from one of Wix’s many easy-to-use website templates.