Brought to you by Thinking Heads:
Positioning enables a brand to earn a place in people’s minds. That’s why it’s very important to develop your personal brand position. When many people think of positioning a product or company, they think about using Google to do it through search engine optimization.
This isn’t surprising since more people use Google to find information than any other tool. When someone searches for a product or company, it’s the website content that helps to deliver the brand in search results.
However, there is more to branding than appearing in search results. Consumers search for a well-positioned brand intentionally. Therefore, positioning is essential to growth.
The same is true for personal brands. Positioning is vital to your success. But how do you position your personal brand?
There are several tools that can be used. For example, a SWOT analysis can help you with personal brand positioning. Your weak points can be identified and turned into strengths enabling you to become someone people can trust and count on.
What is a Good Position?
A good position is memorable. You want to remain in the minds of your target audience. You can do this by creating positive, impactful experiences that people remember.
Therefore, think about how you want to be remembered personally and professionally. Professional positioning depends only on you. Only you are responsible for your professional growth.
Acquiring knowledge is essential to grow your skills and create opportunities to gain experience. A personal brand can evolve over time, but the essence typically stays the same. For both businesses and individuals, branding can be a constant job so you don’t lose your position versus your competitors.
Attract Your Target Audience
Sometimes people have trouble finding the right people to connect with and get their content in front of on social networks or their blogs. This may happen if you don’t have enough information about who your target audience is.
Take the time to identify your target audience personas as well as their needs and ways you can solve their problems. Use this information to find the right people online who could be interested in working with you or making a purchase in the future.
How to Position a Product
One of the first steps you should take after you define your brand position is to create your website, write blog posts, develop your email signature and email marketing, and get active on social media. Being active and sharing your knowledge and expertise is essential to connect with your followers and gain their trust.
Once you’ve earned their trust, it’s far more likely that they’ll work with you and/or buy from you. Ultimately, your income will increase as will your personal and professional growth.
What’s Your Personal Brand Position?
Based on the tips discussed above, you have the knowledge to position yourself, your business, and or your products in the marketplace, on social networks, and more so you can open the doors to new opportunities, attract customers, and increase sales. Now, it’s time to get out there and do it. It’s time to make your mark with a strategic personal brand position.