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Live streaming is a phenomenon in today’s marketing. Marketing is not limited to the way a person markets a product, but more than that, it’s about how a person promotes himself or herself. Knowing how to use YouTube livestreaming can help you build your brand.
Your brand is very important for your business and often the brand comes from the business owner. Your brand persona is often seen as a package with the characteristics of the product being offered. Today you have stiff competition in every potential business niche and appearing mediocre won’t help.
Livestreaming is the best interactive method to invite every potential buyer to know our products, services, and expertise. For video-based promotion, we can’t forget YouTube as the number one video streaming channel today. Therefore, for many marketers, YouTube livestreaming is the best video streaming marketing method available. It’s the best and also the most efficient!
Different Types of Livestreaming Ideas
There are various ideas that could play into your livestreaming efforts, and each of them has its own benefits. However, each idea may not be suitable for use in a specific business niche, and not all ideas can be applied to a business. Some of the ideas you can use are as follows:
Reviewing
This idea is based on providing an assessment of an existing product, such as books, cars, motorbikes, cameras, and so on. Many people like to see a variety of product reviews and some use them as a basis for consideration before buying a product. This idea is probably the most widely used idea for live streamers around the world and many popular YouTubers base their strategies on this idea. Special interest is needed to be able to review a product, and the product needs to be relevant to your business and audience. Otherwise, the review will be ignored by your target customers.
Tutorial
A tutorial is the most effective idea to strengthen personal branding. There is one YouTube account that earned millions of dollars just by sharing unique make-up techniques. This idea should be used by people with high expertise in certain fields. If you’re a cycling expert for example, you can do livestream videos about your cycling skills.
Experience
Experience is a broad concept, and there are many people who are interested in knowing other people’s experiences through live streaming. If you’re someone who frequently travels abroad, you can record your activities while traveling, and there will be many people interested in watching them.
There are many more ideas that can be used, but the three above are very popular.
The Equipment
Good Internet Connection
The internet is absolutely necessary for broadcasting live video streaming content publicly. The quality and speed of the internet connection must also be good, and according to streaming requirements, that speed should be at least 512 Kbps. That means that you need a minimum internet connection of 512 Kbps upstream capacity.
Video Capture
Video capture is a device used to transmit video from a camera device or other input to a computer live. There are many kinds and brands of video capture from medium to good quality. Avoid low quality video capture.
Software
Software is used to transmit content from the studio (broadcast spot) to the server.
Server
And lastly you need a server for livestreaming.
Engaging with Your Audience
Being connected to your audience is the main key to success. Make them dependent on you, and for that to happen, you have to present content that attracts their curiosity. You can’t simply present generic content because then you won’t separate your brand from the competition. Your job is to highlight your brand as much as possible, and the more you’re seen, the greater your chances of success.
However, looking unique is not the only condition of success. You also need discipline. If you’ve convinced your audience to subscribe to your YouTube channel, then don’t make them disappointed! Publish regular updates or you’ll lose fans quickly. Don’t let them wait too long because they can easily switch to similar livestreaming accounts.
