Inc. Magazine recently ran a piece titled, “10 Tips on How to Research Your Competition.” If Tweets, Likes and LinkedIn Shares are any indication, this piece by Darren Dahl, has generated quite an online buzz.
Must be a compelling topic…
The interest and importance of researching your competition is a no-brainer. Obviously it’s important, no matter what industry you’re in, what you’re selling or who you’re selling to. You have to know what your competitors are doing.
But more importantly you have to know what the competition will do.
Sun Tzu had a GREAT deal to say about knowing what the competitor, or enemy, will do. He said a lot about reading the signs so you can launch the most effective campaign. There was no substitute for intelligence for Sun Tzu.
The same is true for you.
The question of how best to know your enemy is so near and dear to me that I was interviewed for and quoted in the Inc. article. I hope that by reading it you’ll gain some new insights into a very old question.
Becky Sheetz-Runkle
Becky Sheetz-Runkle is a strategic marketer, martial artist, speaker and the author of Sun Tzu for Women: The Art of War for Winning in Business. She speaks to and provides training for corporate women's business groups. She also speaks about Sun Tzu's strategy at conferences attended by men and women. Previously she was co-founder of Q2 Marketing, a technology marketing firm in the Washington, D.C., metro area. Becky has 20 years of experience in communications, public relations, copywriting and marketing strategy. She’s an expert on Sun Tzu for business, business strategy, and the challenges and attributes of women in business. She can be reached at [email protected].
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