In the internet age, more and more people are turning to the “side hustle” to become their own boss. Everyone wants to know the latest social media “hacks” or what hashtags are trending this week. But what so many don’t realize is that the principles of doing business are much the same as they always have been. Networking is essential for anyone looking to build a successful … [Read more...]
Dear Online Course Creators, No One Wants Your Information
Are you thinking about creating an online course? Have you Googled courses about your area of expertise lately? It's a sweltering jungle of competition out there with everyone from multi-millionaires to that 18 year-old kid next door publishing their online courses. Between big names with big budgets creating online courses and an already saturated market, how's a newcomer … [Read more...]
Top 3 Things to Delete from Your Resume Today
As a hiring manager, I’ve seen the gambit when it comes to resumes. Some have been beautiful, concise, and inspiration for redoing my own! Others are cluttered, lacking crucial details, or full of redundant info. I once received a 16-page resume for an entry-level job! As you can guess, that candidate was not hired. So what about you. You’ve got great experience, so how … [Read more...]
How to Get What You Want in the Workplace
What is it about us, women, who feel like we can’t ask for what we want? Why do we find it so difficult to be upfront about something we disagree with? Women are agreeable. What Does Agreeableness Mean? Agreeableness is a term in psychology that describes someone as considerate, cooperative, and harmonious. If you are agreeable, you most likely focus on interpersonal … [Read more...]
Hiring the Pros: How Do You Know When the Time is Right?
Our first accountant was my father, a CPA. Our first lawyer was our family lawyer. This works for a while, but as you begin scaling, there’s a point in time where it makes more sense to work with a professional firm. One of the most underrated keys to fundraising success is who you choose as your service providers. The quality of your accountants, lawyers, and other partners … [Read more...]
Why You Need a Strong Brand Voice and 4 Powerful Ways to Develop Yours
Businesses that are memorable and command a loyal following have one thing in common -- they have a strong brand and a unique voice behind it. They invest in uncovering a consistent message and tone that others easily recognize across their entire marketing strategy and communications. This consistent message and tone is the brand voice. Visual identity like your logo, … [Read more...]
What You Need to Know About Citations and SEO
Are you having trouble attracting new leads? If you aren’t getting leads, that equals no customers. Could your company’s visibility be an issue? Stick with me – according to a report on Business Insider, there’s a 50% chance that a new business will fail within 5 years. This doesn’t have to be your business. A strong online presence can build a solid foundation for … [Read more...]
How Educating Yourself about Mental Health Can Save Your Life
I remember when I first started my own business. Although it felt extremely lonely and overwhelming, I was absolutely excited about being an entrepreneur at such a young age and in the field that I had always felt drawn to. I started out extremely small, meaning that I was the only employee with a very small office; and within a very short time, my business had grown into a … [Read more...]
5 Steps to Take Before a Difficult Conversation
Difficult conversations — those interactions that keep us up at night— are a common challenge for many managers. Most of us would love to learn how to approach tough interactions without getting stressed out, losing sleep, or endlessly rehearsing what-ifs. Fortunately, this is achievable for almost anyone; getting there just takes a little effort and practice. And it starts … [Read more...]
8 Steps to Outsource 70% or More of Your Content Marketing
Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]