Building a loyal customer base is absolutely essential for your business if you want to achieve steady sales growth. According to Pew Research, loyal customers on average are worth up to 10 times as much as their first purchase. Your probability of making a sale to an existing customer is 60 to 70 percent compared to 5 to 20 percent probability for selling to a new … [Read more...]
4 Effective Ways to Build an Online Brand
If you’re in the process of starting your own business, it’s important that you read this. To make a business successful is tough. There is an evident need to get noticed, be taken seriously, and of course, get plentiful opportunities to flourish. Luckily, in this age and time, this issue can be resolved with one simple thing: online branding. “Who are you? What services do … [Read more...]
4 Strategic Branding Opportunities Most Online Businesses Miss
There’s no shortage of ways to promote your business online. From social media to guest posting to traditional digital advertising … the possibilities abound. Unfortunately, the online space is so crowded that it can be hard to stand out and get attention. In fact, much of the advice you’ll find for building your brand is designed for companies that already have an audience. … [Read more...]
Don’t Compromise Your Brand by Making These 3 Mistakes
There are two types of branding; there is personal branding and business branding. Personal branding is when you market yourself, and business branding is when you’re marketing your business. Often, entrepreneurs have the mindset to please everyone. That mindset typically comes from wanting to make a profit. Of course, entrepreneurs want to turn a profit, that’s one of the … [Read more...]
Establishing a Leadership Brand Within Your Organization
The term, leadership brand, was first used by David Ulrich and Norm Smallwood in 2007. Not only were these university professors describing---in their book with the same name---a way to assess the competencies that individual leaders must possess, but also to address the importance of leadership within the organization. In other words a company needs both individual leaders to … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
7 Easy Ways to Screw Up Your Brand
Your brand is your promise to consumers and the world. Unfortunately, with very little effort you (or others) can screw it up, leaving you scrambling to do damage control. Here is a list of ways you can make a mess of your brand: 1. Ignore Your “Core Truth.” Every brand has something that it does well that makes it unique. It’s the thing that people automatically associate … [Read more...]
How to Differentiate Your Brand for a Competitive Edge
Sponsored by VISA Business: An unoriginal brand is unlikely to succeed because it’s constantly chasing brands that are already on the market and have already taken a space in consumers’ minds. To achieve maximum success, you need to position your brand against competitors by differentiating it in some way. Of course, differentiators don’t have to be huge to be effective. … [Read more...]
How Audio Branding Can Help Define Your Business Culture
Guest contribution by Colleen Fahey (learn more about the author at the end of the article): The most important brand touch-points for customers are your employees. Since employees are the flesh and blood manifestation of your brand, they need to know they belong and be clear about what they belong to. It’s no wonder many companies use audio branding primarily for their … [Read more...]
IP is the New Black
Last night I learned the best business information that I have heard in quite a while from Oliff & Berridge, PLC wait for it-Intellectual Property Rights. In building our empires we are so caught up in success and growth that we don’t think about risk. After you have spent years building your brand recognition and customer base, how easy is it for someone to come along and … [Read more...]