I received 3 email newsletters this week where the authors share with their readers all that they are grateful for. And although it is certainly good to be grateful, it seems to me that something is missing – a focus on others. I do understand that we find ourselves reflecting and thinking about what we are grateful for during this time of year. However, when truly … [Read more...]
Those Who Can Speak Close More Sales
One of the very best speakers I've had the privilege to hear isn't necessarily someone you may have heard of. He doesn’t make his living earning speaking fees; in fact, he probably has never received a payment for speaking services. He speaks to get his message across and to facilitate sales for his company. He presents within his industry only, so—unless you're a … [Read more...]
The 3 Elements of Infomercials Every Business Should Employ
Blog from Maribeth Kuzmeski of Red Zone Marketing Infomercials help brands sell over four billion dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all of the time! So whether you use the medium or not, following these 3 elements of … [Read more...]
Upgrading Performance Closes More Sales: Lessons learned from 14 year old hockey players
Performing at your highest level is difficult to do over and over again. It’s not your talent that fluctuates. You may alter and upgrade your game plan and knowledge level, but at the end of the day true high-level performance seems to be driven by something other than talent alone. I believe winning at the highest level, closing the biggest or the most sales, is based on … [Read more...]
Are You Working in the Red Zone, or Just Working?
Blog from Maribeth Kuzmeski of Red Zone Marketing What is worth the effort in your business? Where does your productivity and focus pay off the most? Of course, the activities that produce the greatest results are not the easiest. The biggest successes often come when we are in the difficult, magnified, and critical “red zone.” The red zone is a common football term. … [Read more...]
Why Aren’t People Buying From You?
The reason most entrepreneurial ventures fail? Quite simply, they overestimate the number of people that will buy what they are selling. As entrepreneurs, how can this doomed fate be avoided? If increasing sales is a continuous struggle for you and a relentless concern, consider which of the following issues you may be experiencing: 1) Potential buyers don’t want … [Read more...]
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things … [Read more...]
Attacking and Beating Sales Reluctance With the Right Mindset
“I don’t like selling. But I’m the best salesperson we’ve got . . .” Have you heard someone saying this recently? Or, worse, have you caught yourself making this comment or something similar? Many professionals suffer from sales embarrassment – the notion that selling their services is somehow unseemly or demeaning. They know they need sales to generate … [Read more...]
Top 10 US Cities to Capture Small Business Recovery Act Dollars
Uncle Sam wants small business entrepreneurs to lead the nation to economic recovery--and has billions of dollars to make it happen. Small business owners are in line to receive low-interest loans and government contracts through the American Recovery and Reinvestment Act (ARRA). To secure your little corner of the recovery, you'll need to be at the right place with the right … [Read more...]
Your Product or Service: How to Price it Right
I've always believed that you must price your particular product or service at a level that provides value for others at a price they're willing to pay. There are two parts of a price tag: one is the actual sale price of the item. The other is the value that the purchaser finds in buying that item. The actual sales price is just a number. However, the item is essentially … [Read more...]