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Trends Shaping Company Culture In 2020

March 23, 2020 By Contributor

company culture trends

Brought to you by Wellable:

Does your company have a healthy company culture? It’s becoming evident that developing a healthy company culture is imperative to creating work environments where people actively want to show up rather than having to show up.

There are lots of new and creative terms that reflect these organizational culture changes, like “employee value proposition,” and employee experience is being taken more seriously than ever before. Have a look below at the biggest company culture trends we can expect to see going mainstream in 2020.

Workplace Wellness

Corporate wellness – also called corporate wellbeing or workplace wellness – is the biggest positive trend that has become really popular of late, and it’s easy to see why. Most people spend more time at work than any other place and more time with colleagues than they do with their kids and partners.

Then, of course, people are usually connected to work emails even when they’re at home, so the lines between work/home have become blurred. Ultimately, this results in more stress, more absenteeism, and productivity drop off, ultimately affecting turnover.

Enter Workplace Wellness, in which happier, fitter, and more productive staff are the results of carefully planned wellness programs, making use of technologies like social media, wearables that measure fitness, and apps to motivate employees. These allow employers to encourage friendly competition and offer rewards for participation in an employee wellness program.

Intentional Culture By Design

Great workplace cultures don’t happen by accident, they’re carefully designed, and many companies are now putting resources into culture development.

Leadership now recognizes that the culture of a workplace significantly impacts employee engagement, performance at work, and the company’s ability to attract and retain top talent. Boards are actively becoming more involved in guiding management to consciously build their company’s culture positively.

Skilled leadership is crucial in creating a vibrant, strong corporate culture that is supportive of employees. It’s vital that the company culture becomes a shared vision with a common mission; in other words, a culture by design.

Employee Experience Equals Customer Experience

There has been a rather slow arrival to the fact the customer’s experience of a company is directly connected to the experience of the employees in that company. But we are finally getting there.

Ultimately, your employees will reflect their reality onto your customers. Thus, the values the company would like customers to experience will have to be experienced by employees first.

The employee experience is basically the culmination of all the interactions, encounters, and handling individuals receive during their time with the company, from their initial interview to their exit and even beyond. The positive experiences of employees drive positive outcomes: employee retention, positive engagement with customers and internal role players, and ultimately, customer satisfaction.

The Evolution From “Boss” To “Coach”

Maximizing an individual’s potential begins with knowing their strengths and building careers around this. Organizations need to develop these strengths rather than focus on fixing the weaknesses of employees. What people really want is career development and a manager who takes an interest in them. This will help transform the culture.

The best managers focus on the quality and quantity of their interactions with team members. Coaching relationships require more frequent, personalized interactions than are typically the case under more hierarchical forms of management.

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