Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog.
In her post, Maria suggests that businesses consider changing the traditional “Frequently Asked Questions” page on their company websites into interactive blogs. The advantages would be two-fold. First, your company would join the online conversation thereby fueling social media marketing. Second, your blog would be picked up by search engines, which could mean additional traffic for your site giving your company an opportunity to convert those browsing users into paying customers.
Maria shares an interesting viewpoint. From a marketing perspective, I highly recommend adding a blog to any company’s website. I would maintain a static FAQ page or post within the blog to address the needs of people looking for a quick answer to a common question as well as adding a fully interactive, engaging blog that digs deeper into customer issues, questions and more.Â
Adding a social element that consistently projects your company’s brand image can help to create a sense of loyalty among consumers particularly when those customers are asked to join the conversation as valuable contributors. Whether your business is large or small, a company blog can be an effective tool to leverage the influence of Web 2.0.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
Follow Me:
Hi Susan!
Thanks for your sharing your thoughts on this subject! I think it’s very important for businesses to interact with their customers online and a blog is a great way to do it. It does build loyalty, trust, and let’s people know that you are indeed a real person working this business.
I completely agree, Maria. Thank you for visiting Women On Business!
Great Blog I am bookmarking. I’m a Senior Boomer, planning for Retirement and started an e-commerce eBay SAHM business. It combines the best of both business and my hobbies.
Moomette’s*Magnificents
http://www.moomettesmagnificents.com
Upscale New & EUC Womens, Mens, Childrens Clothing, eBooks, Vintage Collectibles & More.
Moomettesgram,
Thank you for visiting. I hope you find the information on Women On Business to be helpful to you as a female business owner!