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It’s estimated that approximately 64 percent of marketers will spend time and resources using search engine optimization (SEO) techniques in marketing. That’s because SEO is known to drive over 1000 percent more traffic than other marketing methods such as social media. It’s a method of marketing that is known to help brands build better reputations and long-term business growth.
A common SEO technique is a white hat backlinks strategy. This is a strategy that helps you offer the best quality to your customers through a website with product links and articles that will perform well. Learn more about white hat backlinks and why they are so important below.
What Is White Hat SEO?
White hat SEO is defined as a strategy that follows best practices of search engines like Google and Bing. It’s a long-term way of doing things, with success lasting longer than with other practices.
The goal of SEO is to improve the rankings of a website on the search engine results page (SERP). It could be an article you are working SEO with, or a website for a brand, or both. SEO helps your website maintain an authoritative presence and keep its integrity intact for your customers.
Some of its peripheral benefits include offering quality content that readers and clients will keep coming back for. It helps improve the mobile-friendliness of a website and can also help improve it with a faster load time.
Good SEO is found everywhere — in the meta-tags, site maps, every headline, and in every article. In the end, it also helps to make your website easier to navigate.
There are some kinds of SEO that aren’t great for your business. Those are black hat techniques and could include tactics such as buying links or cloaking links. Google doesn’t like those techniques. They may work at first but aren’t a successful, or sound, long-term strategy.
There are a number of reasons why techniques like white hat backlinks are important. When compared to techniques like black hat techniques, white hat techniques are more important because black hat techniques are not successful in the long-term. Also, black hat techniques could result in getting your site banned from Google.
It’s estimated that Google gets approximately 5 billion searches daily. Every single time someone goes to Google, it’s an opportunity for them to find your website. Of course, that isn’t who you’re marketing to, but you know of the 5 billion searches daily, you want a nice amount of them to be searches that drive traffic to you.
Although there are other search engines, Google is a powerhouse here. Any techniques that are not white hat could result in getting your website banned, and Google is not averse to imposing lifetime bans. White hat techniques are time-consuming, but they’re worth the effort.
Backlinks, as an example of white hat SEO strategies, are a critical strategy to creating a sustainable business. They help you establish yourself and your brand on authority websites and drive traffic to your website from websites all over the world. They also help you improve your rankings in the SERPs, which is what you want.
Invest in White Hat SEO Strategies
Investing in white hat SEO Strategies is never going to be a bad idea. Strategies like white hat backlinks can help you to grow your business, offer superior content, make your site easier to work around, and help your organic traffic and conversions grow. Consider implementing white hat strategies today.