If you’re interested in the Harry Potter phenomenon, then you might enjoy my new book, which was released in the U.K. back in June and in the U.S. today – Harry Potter: The Story of a Global Business Phenomenon.

In my book, I discuss how Harry Potter grew to become an international phenomenon and analyze the steps others would need to take to duplicate that success.  The book is written for both Harry Potter fans and non-fans to understand and appreciate from a business, marketing and branding perspective.

You can read my interview with Mary Emma Allen on b5media’s HomeBizNotes blog to get more details, and you can even enter to win a copy of Harry Potter: The Story of a Global Business Phenomenon.

The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more.

Image: Susan Gunelius/Palgrave Macmillan

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