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Dec
04

Women@Work Network: A Business Model for Women

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I love it when I find a company that focuses on supporting women in business. Today, I found a company called Women@Work, which operates under a unique business model. Women@Work opened in 2002 with the mission of helping women at every stage of their career successfully navigate their re-entries into the workforce.

Women@Work serves two groups: women who are interested in both part-time and full-time work and the employers who need skills and expertise those women have to offer. More recently, Women@Work has expanded its mission to not only help women who are re-entering the workforce but also to help “more recent (within three years) and current professional women who are exploring traditional and non-traditional work options and are interested in the network of women helping other women.”

While Women@Work helps to place women in positions in the New York and Boston metro areas only, the company does offer a variety of resources to women throughout the world. Those services are listed on the Women@Work website as the following:

  • Online “Opportunity Knocks!” and “Branding”seminars covering all the logistical, psychological and professional issues related to work reentry — sponsored by Women@Work and in partnership with leading colleges and universities nationwide.
  • Quick job hunting diagnostic tools:Â a Resume Review and a Job Search Makeover.
  • Inspiration Forums—discussions via conference call on a wide variety of career and work-life balance related topics.
  • The Women to Women Directory, an online directory of work-life resources provided by women for women.
  • New York and Boston Metro only:
    • Permanent part-time and full-time and shorter-term project or consulting and “temporary” placements with employers large and small in a wide range of industries.
    • Networking events in the New York and Boston metropolitan areas.
    • Professional Connections Forums—upscale job fairs that connect mid to senior-level professional women with leading employers in the New York and Boston metropolitan areas.

Women@Work was founded by Kathryn Sollmann and Eliza Shanley after they heard hundreds of women discuss their desire to find work-life balance. I think their business model fulfills an essential need, and I wish them the best of luck in growing their business. I hope Women@Work expands across the country. Alternatively, I hope that other entrepreneurs recognize the potential this business model offers and similar companies open in the future.

Susan Gunelius

Susan Gunelius is a 20-year veteran of the marketing field and has authored eight books about marketing, branding, and social media. Her most recent books, 30-Minute Social Media Marketing, Content Marketing for Dummies, and The Complete Idiot's Guide to WordPress, are available now. Susan’s marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world.

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