With Earth Day quickly approaching, I thought it would be appropriate to write about making business more eco-friendly. I checked the RiverWired blog to get some ideas and found a post called the Top 10 Tips to Green Your Small Business by Susan Seliger.
In her article, Susan discusses the importance not just of making environmentally friendly products but actually walking the green walk and talking the green talk in every aspect of your business.
One of the best tips Susan gives is to ask your employees for green ideas first. I think this is probably the most important piece of the puzzle in terms of making your company greener. Getting employee buy-in for your green initiatives and living by example are the building blocks of creating an eco-friendly business. If your employees support your green efforts and see you setting the tone, they’ll be more motivated to join in.
You can follow the link to read all 10 tips to make your business greener. There are some great ideas in the post, many of which are very easy to implement immediately.
What green initiatives have you seen work successfully in your company?
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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