Nancy S. Juetten is a publicist who speaks and teaches business owners about generating their own publicity for free. She also writes the Main Street Media Savvy blog, and this week she published a post that sums up some of the information she shared during a recent speaking engagement at the Women in Business Forum at Meydenbauer Center called 15 Ways to Earn a Reputation as an Expert in Your Field.
Nancy provides some great tips for positioning yourself as an expert. What I like most about her list is that every suggestion on it is something you can implement immediately. From starting a blog or website to writing a killer bio, there is nothing on the list that you can’t start doing today to establish yourself as an expert. It’s all about building a platform and a brand identity. Take the steps in Nancy’s list and you’ll be on your way!
Remember, don’t wait for someone else to promote you, instead, promote yourself and others will follow.
Tags: Nancy Juetten, publicity, public relations, women in business, women on business, businesswomen, women business owners, female entrepreneurs, female business experts
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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