Yesterday, The Chicago Network released its 2007 Chicago Network Census report, Women Mean Business. The Chicago Network is an organization of the Chicago area's leading professional women, and their annual Chicago Network Census report tracks the representation of women in key leadership positions (e.g., board members, executive officers and top earners) based on prior … [Read more...]
Archives for November 2007
Women Business Owners Seeks Fundraisers for Grant Program
Women Business Owners is a nonprofit organization dedicated to offering support, education, networking and more to women business owners throughout the world. Women Business Owners also operates the WBO Grant Fund program to raise money for grants to be awarded to women in business. The grants help women with educational costs to approved schools of higher learning … [Read more...]
Businesswoman Profile: Sara Blakely, Spanx Founder
Sara Blakely was just 27-years old when she invented Spanx, and today, her company is worth $150 million with 55 employees and 100 products. The newest product in the Spanx line, Bra-llelujah (a comfortable, hosiery bra), will hit stores in January 2008, and Sara's company shows no signs of slowing down. Two of the key things I always talk about on my marketing and branding … [Read more...]
Susan Gunelius of Women On Business Guest Blogs at Drew’s Marketing Minute
I had the opportunity to write a guest blog for one of my favorite marketing bloggers, Drew McLellan at Drew's Marketing Minute today. My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. Please take a look at … [Read more...]
‘Basic Black’ by Cathie Black, President of Hearst Magazines
There are a number of books on my holiday list this year including Basic Black: The Essential Guide to Getting Ahead at Work (and in Life) by Cathie Black, President of Hearst Magazines who publishes popular periodicals such as Cosmopolitan, Esquire, Harper's Bazaar, Good Housekeeping and O! The Oprah Magazine.  Reviews have been extremely positive for Basic Black which … [Read more...]
Womenkind: Ad Agency Focused on Women
Yesterday, I wrote a post about a new ad agency in New York City on my branding blog called Womenkind. I also wanted to write about the agency here on Women On Business, because the agency's unique business model focuses on women as consumers as well as women in business. … [Read more...]
Recommended Reading from WSJ’s 50 Women to Watch
Yesterday, I published a post about the Wall Street Journal's list of 50 Women to Watch 2007. Today, I'd like to expand on that a bit by providing a recap of some of the books those women business leaders recommend. Perhaps most interesting about the books recommended by these female executives was one specific title. Seven of the women on the list of 50 Women to Watch … [Read more...]
50 Women to Watch 2007
Wall Street Journal released its 2007 list of 50 women in business to watch. The list includes women from a variety of industries, which is great to see, but what I also found interesting was an article on the Wall Street Journal Online that provides an excerpt of an interview moderated by Wall Street Journal's senior editor, Carol Hymowitz, and six women executives … [Read more...]
How to Find the Right Employee for the Job
Businesswoman blogger Darlene McDaniel wrote a great post on Interview Chatter this week that cites five things managers should look for when trying to find skilled people to help run their companies. Of course, Darlene notes there are more than five things you should look for from prospective employees during the interview process, but she does a great job of highlighting … [Read more...]
Turning a Website’s FAQ Page into a Blog
Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog. In her post, Maria suggests that businesses consider changing the traditional "Frequently Asked Questions" page on their company websites into interactive blogs. The advantages would be two-fold. … [Read more...]