If you were to act with conduct that causes extensive negative public relations, would your entire company disintegrate? How closely tied are your individual actions to your company’s brand and well-being? In general, if an individual at a corporation caused trouble, that position in the company would be replaced, the company would manage the bad PR, and everyone would move on. … [Read more...]
Archives for January 2010
Are You in Career Quicksand?
Does this describe you? Desperately trying to keep your job or business from swallowing you up? Totally focused on completing all your daily tasks but never getting through your to do list? Working nights and weekends to catch up? Stressed? Exhausted? Do you find the more you struggle to keep on top of things, the more you sink into the abyss? I call this career … [Read more...]
Finally Get on TV with the Right Pitch
It's 2010 - Stop Procrastinating and Kick Your PR Plans into High Gear this Year Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your creditability as an expert, get more clients, and increases sales. Yet, it is not easy if you don't know how to craft a pitch that is tailored perfectly to meet the needs of the … [Read more...]
Healthcare and Women
One of the most well-run and informative meetings I went to last year was the HBA conference in San Francisco. The Healthcare Businesswomen Association is a class act. What impressed me was the juggling act done to show the strong side of women in a mostly male dominated industry, as well as the feminine side that we, as women, need to maintain for our own sanity. The women … [Read more...]
It’s a New Day
As Michael Buble' croons from my iPod, "It's a new dawn, it's a new day, it's a new life for me. And I'm feeling good," I smile! One because of my fantasy that Michael Buble' is personally serenading me and two because I've ended up with a Plan B that has outperformed Plan A by a mile! Yes! A new year, a new beginning and a new direction laced with old skills and … [Read more...]
Top 10 US Cities to Capture Small Business Recovery Act Dollars
Uncle Sam wants small business entrepreneurs to lead the nation to economic recovery--and has billions of dollars to make it happen. Small business owners are in line to receive low-interest loans and government contracts through the American Recovery and Reinvestment Act (ARRA). To secure your little corner of the recovery, you'll need to be at the right place with the right … [Read more...]
New Year, Healthy Year
The end of 2009 has quickly come to a close. It sounds so cliché to have a resolution any more doesn’t it? Is it really necessary to have a new year’s resolution? In my opinion, you shouldn’t ever wait to make life changes, that are for the better, until January 1st, of any year. But perhaps, for the mental game of it all, it is helpful to think of it as starting a clean … [Read more...]
The Year of the…Connector!
As we continue to navigate our way through the new world of social media, mobile technology, and the ever-expanding Internet, it is actually becoming easier than ever to connect with others. But when there are so many new ways to connect with people popping up every day, it is important to slow down and consider what really brings us success. Is it tweeting 100 times per day or … [Read more...]
You’ll Never Know Until You Ask
Is No really NO or is it an opportunity? Women are much more likely than men to take a “no” as a personal rejection and final answer. In fact, the fear of rejection will often keep us from asking for things we rightly deserve. Let’s look at the situation of a salary negotiation or performance review. Perhaps we were expecting a large raise and only received a small one. … [Read more...]
Leadership Partnership and Business Possibilities
Clearing out the old to make way for the new is a wonderful practice as we enter a new year. This time, as we graduate into a new decade, the teen years of the century, we have an amazing opportunity to find a better balance and create a different kind of partnership between men and women. I believe that female leaders in the work world can lead the way in positive and … [Read more...]